How are you integrating digital and social media to the overall mall experience? What kind of technologies have you adopted for the consumer’s convenience?
We are in song with all the social media platforms from Facebook, Twitter, Instagram, etc. We have one of the largest followings on social media and we are now working with new agencies which would provide us an app to generate cyber events for our mall. We believe that the social media and the marketing must engage our patrons to enjoy the mall experience. It must not deter our patrons from coming to the mall.
Magneto Mall has introduced digital media as a platform to launch and promote brands at the mall. Our website is interactive and user-friendly. We are also very active on social media platforms, making sure that we draw in huge traffic and engage consumer’s online real-time by posting regular offers, stores opening, fresh season collection, weekend activities, new movies release and many more activities related
to mall. Apart from this, we offer personalised services ranging from booking a cab, restaurant reservation to bill payments which are promoting regularly.
Social media being the most booming platform to cultivate exposer and opportunities in the market for any organisation now days, we uplift and share all the activities organised by Junction to the World via periodic interactive posts, live AV presence of the activities, proper activity and event calendar execution on Facebook. Recently we came up with a fully functional website to avail all the “Junction happenings” at Junction fan’s fingertip so that customers can sweep off Junction at a glance.
Primarily, our Campaign rotates around
FB & Bokaro Mall website. Through FB engagements we from time to time give information, offers, ads, event ads etc. Also Creatives & videos are uploaded on FB for brand & Mall Promotion. One of the most valuable advantages of social media is market insight. What better way to know the thoughts and needs of your consumers than by directly talking to them? By monitoring the activity on customer’s profiles we can see there interests and opinions that we might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a complementary research tool can help gain information that will aid us in understanding customers, there needs & preferences. These tools give the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.
The very idea of social media and digital marketing is that of information, emotional connect and branding. JD Hi Street uses mediums as Google, Facebook, Just Dial, Linkedin, Trip Advisor and other reputation management tools to enable feedback mechanisms. The analysis of these digital analytics helps us to constantly change the product offerings and update the experiential component for the consumer. This keeps the customer engaged and the brands earn lot of benefit out of this endeavor.
Bishnu Kumar Agarwal:
I see five stages of the retail customer journey: Awareness, consideration, purchase, loyalty and advocacy. Social media is one of the few mediums where you can authentically engage with consumers during each stage. Retailers as well as mall operators must bridge the gap between the online and offline worlds to stay profitable. And social media helps them do it seamlessly and effectively.