How are you in­te­grat­ing dig­i­tal and so­cial me­dia to the over­all mall ex­pe­ri­ence? What kind of tech­nolo­gies have you adopted for the con­sumer’s con­ve­nience?

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Sanjeev Mehra:

We are in song with all the so­cial me­dia plat­forms from Face­book, Twit­ter, In­sta­gram, etc. We have one of the largest fol­low­ings on so­cial me­dia and we are now work­ing with new agen­cies which would pro­vide us an app to gen­er­ate cy­ber events for our mall. We be­lieve that the so­cial me­dia and the mar­ket­ing must en­gage our pa­trons to en­joy the mall ex­pe­ri­ence. It must not de­ter our pa­trons from com­ing to the mall.

Priyank Sing­ha­nia:

Mag­neto Mall has in­tro­duced dig­i­tal me­dia as a plat­form to launch and pro­mote brands at the mall. Our web­site is in­ter­ac­tive and user-friendly. We are also very ac­tive on so­cial me­dia plat­forms, mak­ing sure that we draw in huge traf­fic and en­gage con­sumer’s on­line real-time by post­ing reg­u­lar of­fers, stores open­ing, fresh sea­son col­lec­tion, week­end ac­tiv­i­ties, new movies re­lease and many more ac­tiv­i­ties re­lated

to mall. Apart from this, we of­fer per­son­alised ser­vices rang­ing from book­ing a cab, restau­rant reser­va­tion to bill pay­ments which are pro­mot­ing reg­u­larly.

Ari­jit Chat­ter­jee:

So­cial me­dia be­ing the most boom­ing plat­form to cul­ti­vate ex­poser and op­por­tu­ni­ties in the mar­ket for any or­gan­i­sa­tion now days, we up­lift and share all the ac­tiv­i­ties or­gan­ised by Junc­tion to the World via pe­ri­odic in­ter­ac­tive posts, live AV pres­ence of the ac­tiv­i­ties, proper ac­tiv­ity and event cal­en­dar ex­e­cu­tion on Face­book. Re­cently we came up with a fully func­tional web­site to avail all the “Junc­tion hap­pen­ings” at Junc­tion fan’s fin­ger­tip so that cus­tomers can sweep off Junc­tion at a glance.

Amit Tekri­wal:

Pri­mar­ily, our Cam­paign ro­tates around

FB & Bokaro Mall web­site. Through FB en­gage­ments we from time to time give in­for­ma­tion, of­fers, ads, event ads etc. Also Cre­atives & videos are up­loaded on FB for brand & Mall Pro­mo­tion. One of the most valuable ad­van­tages of so­cial me­dia is mar­ket in­sight. What bet­ter way to know the thoughts and needs of your con­sumers than by di­rectly talk­ing to them? By mon­i­tor­ing the ac­tiv­ity on cus­tomer’s pro­files we can see there in­ter­ests and opin­ions that we might not oth­er­wise be aware of if your busi­ness didn’t have a so­cial me­dia pres­ence. Us­ing so­cial me­dia as a com­ple­men­tary re­search tool can help gain in­for­ma­tion that will aid us in un­der­stand­ing cus­tomers, there needs & pref­er­ences. These tools give the abil­ity to mea­sure con­ver­sions based on posts on var­i­ous so­cial me­dia plat­forms to find the per­fect com­bi­na­tion for gen­er­at­ing rev­enue.

Shan­tanu Lahiri:

The very idea of so­cial me­dia and dig­i­tal mar­ket­ing is that of in­for­ma­tion, emo­tional con­nect and brand­ing. JD Hi Street uses medi­ums as Google, Face­book, Just Dial, Linkedin, Trip Ad­vi­sor and other rep­u­ta­tion man­age­ment tools to en­able feed­back mech­a­nisms. The anal­y­sis of these dig­i­tal an­a­lyt­ics helps us to con­stantly change the prod­uct of­fer­ings and up­date the ex­pe­ri­en­tial com­po­nent for the con­sumer. This keeps the cus­tomer en­gaged and the brands earn lot of ben­e­fit out of this en­deavor.

Bishnu Ku­mar Agar­wal:

I see five stages of the re­tail cus­tomer jour­ney: Aware­ness, con­sid­er­a­tion, pur­chase, loy­alty and ad­vo­cacy. So­cial me­dia is one of the few medi­ums where you can au­then­ti­cally en­gage with con­sumers dur­ing each stage. Re­tail­ers as well as mall op­er­a­tors must bridge the gap be­tween the on­line and off­line worlds to stay prof­itable. And so­cial me­dia helps them do it seam­lessly and ef­fec­tively.

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