/// DRIVING RETAIL SHELVES TO HIGHER PROFITABILITY ///
The evolution of modern trade has thrown up new challenges for the FMCG and food majors. While they love the space, the visibility and all the benefits that modern trade offers, and also have allocated resources towards this new order through dedicated supply chain management, in-store execution, category innovation and joint business planning with retailers, they are often confronted with issues like margins, space, supplies, promotions etc.
On the retailers’ side massive inflow of new products in to the market, retail shelf space allocation is as huge a challenge as it is for new/innovative products to get on grocery store shelves.
In a 25-minute open house, brands and retailers took up issues in each of the key categories of supermarkets and discussed how all stakeholders can work this out to add more action on the shelves – driving in efficiencies, innovations and higher profits for self and customers. The broad categories which they covered were:
Processed Food Savories, Beverages & Confectionery Frozen & Ready to Eat Meat, Fish & Live Stocks Grocery – Non-food
The session was moderated by Kabir Gossain, Customer Director - Modern Trade, Unilever and Uday Varma, Director - Commercial & Marketing, Trent. The retailer’s panel was divided into three categories – National Chains, Regional Chains and Brands. The first comprised of Avinash Tripathi, Head Buying and Merchandising, Godrej Natures Basket; Dr. Dnyaneshwar Phadtare, Merchandising Head – Meat, Fish and Frozen, Hypercity; Maneesh Dumbre, General Manager, B&M- F&V, Hypercity; R Sankar, VP B&M- Food, Hypercity, Solai Sakthivel, Sr. Vice President - Food Business, Max Hypermarket (Spar); Vallabh Soudagar, Vice Presidentfmcg, Reliance Retail (Value
The regional chains panel included G Koti Reddy, Head - Buying & Merchandising, Ratnadeep Super Market; Kunal Kumar, CEO, Modern Bazaar; Madhumita Mohanty, General Manager & Merchandising Head, Health & Glow and Food World; Manan Gada,
Director, Society Stores; Sunil Sanklecha, Managing Partner, Nuts ‘n’ Spices; Udit Tekriwal, Founder & Director, Sangam Retails, Gorakhpur.
The final panel of brands had Dheeraj Arora, VP - MT, Ecom and IB, Hul;harshita Gandhi, Director, Tree of
Life; Kusum Jhawar, Business Head - Fresh & Chill Division, Cambay Tiger; Mayank Shah, Category Head, Parle Products; Raghav Gupta, MD, Aussee Oats; Rohit Dogra, Head Modern Trade, ITC; Saurabh Saith, Head of Modern Trade - Bev & Foods, Pepsico; Shyam Iyengar, Head - Supply Chain Management, Patanjali; Unmesh Khambete, Head – MT, CSD and AFH, Mondelz; Vikas Bansi, Director Sales, Abbott Nutrition Int, India.