Images Retail - - EVENT REPORT -

The evo­lu­tion of modern trade has thrown up new chal­lenges for the FMCG and food ma­jors. While they love the space, the vis­i­bil­ity and all the ben­e­fits that modern trade of­fers, and also have al­lo­cated re­sources to­wards this new or­der through ded­i­cated sup­ply chain man­age­ment, in-store ex­e­cu­tion, cat­e­gory in­no­va­tion and joint busi­ness plan­ning with re­tail­ers, they are of­ten con­fronted with is­sues like mar­gins, space, sup­plies, pro­mo­tions etc.

On the re­tail­ers’ side mas­sive in­flow of new prod­ucts in to the mar­ket, re­tail shelf space al­lo­ca­tion is as huge a chal­lenge as it is for new/in­no­va­tive prod­ucts to get on gro­cery store shelves.

In a 25-minute open house, brands and re­tail­ers took up is­sues in each of the key cat­e­gories of su­per­mar­kets and dis­cussed how all stake­hold­ers can work this out to add more ac­tion on the shelves – driv­ing in ef­fi­cien­cies, in­no­va­tions and higher prof­its for self and cus­tomers. The broad cat­e­gories which they cov­ered were:


Pro­cessed Food Sa­vories, Bev­er­ages & Con­fec­tionery Frozen & Ready to Eat Meat, Fish & Live Stocks Gro­cery – Non-food

The ses­sion was mod­er­ated by Kabir Gos­sain, Cus­tomer Di­rec­tor - Modern Trade, Unilever and Uday Varma, Di­rec­tor - Com­mer­cial & Mar­ket­ing, Trent. The re­tailer’s panel was di­vided into three cat­e­gories – Na­tional Chains, Re­gional Chains and Brands. The first com­prised of Av­inash Tri­pathi, Head Buy­ing and Mer­chan­dis­ing, Go­drej Na­tures Bas­ket; Dr. Dnyanesh­war Phadtare, Mer­chan­dis­ing Head – Meat, Fish and Frozen, Hyper­city; Ma­neesh Dum­bre, Gen­eral Man­ager, B&M- F&V, Hyper­city; R Sankar, VP B&M- Food, Hyper­city, So­lai Sak­thivel, Sr. Vice Pres­i­dent - Food Busi­ness, Max Hy­per­mar­ket (Spar); Val­labh Souda­gar, Vice Pres­i­dentfmcg, Re­liance Re­tail (Value


The re­gional chains panel in­cluded G Koti Reddy, Head - Buy­ing & Mer­chan­dis­ing, Rat­nadeep Su­per Mar­ket; Kunal Ku­mar, CEO, Modern Bazaar; Mad­hu­mita Mo­hanty, Gen­eral Man­ager & Mer­chan­dis­ing Head, Health & Glow and Food World; Manan Gada,

Di­rec­tor, So­ci­ety Stores; Su­nil San­klecha, Man­ag­ing Part­ner, Nuts ‘n’ Spices; Udit Tekri­wal, Founder & Di­rec­tor, Sangam Re­tails, Go­rakh­pur.

The fi­nal panel of brands had Dheeraj Arora, VP - MT, Ecom and IB, Hul;harshita Gandhi, Di­rec­tor, Tree of

Life; Kusum Jhawar, Busi­ness Head - Fresh & Chill Divi­sion, Cam­bay Tiger; Mayank Shah, Cat­e­gory Head, Parle Prod­ucts; Raghav Gupta, MD, Aussee Oats; Ro­hit Do­gra, Head Modern Trade, ITC; Sau­rabh Saith, Head of Modern Trade - Bev & Foods, Pep­sico; Shyam Iyen­gar, Head - Sup­ply Chain Man­age­ment, Patan­jali; Un­mesh Kham­bete, Head – MT, CSD and AFH, Mon­delz; Vikas Bansi, Di­rec­tor Sales, Ab­bott Nutri­tion Int, In­dia.

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