SRI SRI TATTVA ENTERS INTO A STRATEGIC PARTNERSHIP WITH BIGBASKET
The FMCG brand Sri Sri Tattva has entered into a strategic partnership with bigbasket to provide healthy produce to the consumers.
On the occasion of announcement at India Food Forum 2018, Tej Katpitia, Chief Executive Officer, Sri Sri Tattva said, “Sri Sri Tattva has always endeavored to ensure that quality products reach the maximum number of consumers across India and also across the globe. It is truly proud moment for us to announce that we will be tying up with bigbasket.”
Hari Menon, Founder and CEO, bigbasket, added, “We believe that this relationship is very strategic for us. The reason being that what we see in the food space – be it online or offline – that it is a conscious move by the consumers to look at health as something very important. We are trying to see how to create the organic products in the same price range to the normal vegetables and we believe that we will achieve that. We want to give this movement a huge push through our channel.”
“This particular partnership is going to be very crucial for us. bigbasket has been popular channel in the groceries section from quite a long time. We are also concentrating on healthy food from quite a time for our consumers and of course this is one of the vision which bigbasket also has. I really feel that when value resonates, and the foundation and intention are strong, then any sort of partnership that comes together would certainly see a lot of success and we are extremely excited on this,” revealed Arvind Varchaswi, MD, Sri Sri Tattva.
He concluded, “Anything that is concentrated and related to the health and giving healthy option to the consumers would be the next wave.”