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The FMCG brand Sri Sri Tattva has en­tered into a strate­gic part­ner­ship with big­bas­ket to pro­vide healthy pro­duce to the con­sumers.

On the oc­ca­sion of an­nounce­ment at In­dia Food Fo­rum 2018, Tej Kat­pi­tia, Chief Ex­ec­u­tive Of­fi­cer, Sri Sri Tattva said, “Sri Sri Tattva has al­ways en­deav­ored to en­sure that qual­ity prod­ucts reach the max­i­mum num­ber of con­sumers across In­dia and also across the globe. It is truly proud mo­ment for us to an­nounce that we will be ty­ing up with big­bas­ket.”

Hari Menon, Founder and CEO, big­bas­ket, added, “We be­lieve that this re­la­tion­ship is very strate­gic for us. The rea­son be­ing that what we see in the food space – be it on­line or off­line – that it is a con­scious move by the con­sumers to look at health as some­thing very im­por­tant. We are try­ing to see how to cre­ate the or­ganic prod­ucts in the same price range to the nor­mal veg­eta­bles and we be­lieve that we will achieve that. We want to give this move­ment a huge push through our chan­nel.”

“This par­tic­u­lar part­ner­ship is go­ing to be very cru­cial for us. big­bas­ket has been pop­u­lar chan­nel in the gro­ceries sec­tion from quite a long time. We are also con­cen­trat­ing on healthy food from quite a time for our con­sumers and of course this is one of the vi­sion which big­bas­ket also has. I re­ally feel that when value res­onates, and the foun­da­tion and in­ten­tion are strong, then any sort of part­ner­ship that comes to­gether would cer­tainly see a lot of suc­cess and we are ex­tremely ex­cited on this,” re­vealed Arvind Var­chaswi, MD, Sri Sri Tattva.

He con­cluded, “Any­thing that is con­cen­trated and re­lated to the health and giv­ing healthy op­tion to the con­sumers would be the next wave.”

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