PATAN­JALI DE­BUTS ON­LINE, ANNOUNCES PART­NER­SHIP WITH AMA­ZON IN­DIA, FLIP­KART

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Aim­ing to ex­pand its foot­print in the coun­try’s FMCG sec­tor, Baba Ramdev pro­moted Patan­jali on Tues­day launched its e-com­merce plat­form un­der the tagline “Harid­war to hard­war”

(Harid­war to every door step on­line). The com­pany has also an­nounced its part­ner­ship with lead­ing e-re­tail­ers and ag­gre­ga­tors to au­tho­rise on­line sales of its prod­ucts which in­clude Paytm Mall, big­bas­ket, Flip­kart, ama­zon In­dia, Gro­fers, ama­zon In­dia, netmeds, 1mg and Shopclues among oth­ers.

Launch­ing the e-com­merce plat­form “www.patan­jali­ayurved.net”, Ramdev added that on­line sales have yielded good div­i­dend that helped the com­pany’s sales cross ₹10 crore mark in De­cem­ber 2017. “We have been suc­cess­ful in de­liv­er­ing or­ders of Patan­jali prod­ucts to over 10 lakh peo­ple per day,” Ramdev said here ad­dress­ing the launch event.

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