DAVID BECK­HAM TO LAUNCH L’OREAL MEN’S GROOM­ING PROD­UCTS

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David Beck­ham will launch 21 men’s groom­ing prod­ucts un­der the name House 99 on Feb 1 in the United King­dom, ex­clu­sively at Har­vey Ni­chols stores. male groom­ing prod­ucts called House 99. This new prod­uct line is in­spired by David Beck­ham’s iconic style, com­bined with Bri­tish bar­ber­shop cul­ture and a cer­tain ex­per­tise in craft­ing prod­ucts for hair, body, beard and even tat­toos. In­spired by the var­i­ous styles of David Beck­ham, the House 99 brand is a per­fect meet­ing of Bri­tish bar­ber­shop cul­ture and the ex­per­tise of L’oréal Luxe lab­o­ra­to­ries.

The prod­ucts for beards, shav­ing, face, body, tat­toos and hair will roll out to other re­tail­ers there and in 19 coun­tries start­ing March 1. House 99, ac­cord­ing to Beck­ham gives a glimpse into what the brand is about. ‘House’ re­flects Beck­ham’s goal to build an in­clu­sive com­mu­nity of groom­ing afi­ciona­dos, to share style tips and rec­om­men­da­tions to evolve their look and style, while ’99,’ refers to the year 1999, the year he mar­ried Vic­to­ria, his el­dest son, Brook­lyn was born, and he won three tro­phies with Manch­ester United.

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