Tell us in detail about your social media marketing/digital strategy. What are you doing that’s setting you apart from other malls?
I think it’s become apparent that malls have cyber avatars and people want to be in a mall even if they are not physically present to know what is being offered by having an update about the information. The fast word of social media drives to have strategies and hourly updates to know what is happening in the mall. Our cyber patrons are now getting regular information and live updates about where one would get exclusive previews of things happening in the mall. You must also understand that this is a double-edged sword and sensibility and sympathy must be pillars when engaging our patrons.
Magneto Mall always believes in offering better services to consumers and give them memorable experiences that they share with their loved ones. Hence, it’s very important to stay connected with them and keep them updated with every single activity happening at the mall. We have leveraged digital with new features on our website www.magnetothemall.in and on our mobile app. This feature helps our retailers stay connected with consumers. Our website is interactive, user-friendly, filled with every possible information that would be beneficial for consumer needs. We are also very active on social media platforms, making sure that we draw in huge traffic and engage consumer’s online real time. To ensure more consumer loyalty, we have introduced a Magneto Privilege Card.
The Magneto Mall Facebook page is engaging and useful for our patrons and posting brands offers, events details to stay connected with our customers. Digital video walls and LEDS across Magneto for adverting are used in conjunction with BTL promotions and act as the perfect platform to launch and promote retail offerings digitally, along with onground activities.
Digital marketing has become a very important element for any marketing strategy in current phase. We have a dedicated marketing team working on different strategy. The continuous process includes eye- catching content writing, posting regular updates such as retailers offers/ information’s on Twitter, creating mall events, guest engagement posts etc. We have also started doing interactive posts on Facebook, running contests on various occasions.
The detailed Social media marketing/ digital strategy which we do every month is as follows: 1) FB engagements via information, offer, ads, event ads etc
2)FB creative and video 3) SMS marketing
5)FB lead generation 6)Contest to win vouchers in
eateries, cinemas etc. 7)Bokaro Mall website maintenance, surveys & space branding page
Due to our social media campaign we have established the following things which set us apart from others. Brand awareness has increased among the consumers. Even the number of footfalls has also increased in the mall. Our search engine rankings has improved. With
increased visibility, there is a step growth in the mall retailers business gains and there is more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic and learn about the latest offers and promotion of the retailers. One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Cost-effective social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions we decide to invest in are a relatively low cost compared to other marketing tactics.
Social media is hygiene for any organisation in the day. JD Hi Street has always been very active on social media for the purpose of dissemination of information and most importantly branding. The mall is a destination by itself and the default advantage is attained by the in-house brands.
The digital interfaces are its e-communications, its website, Facebook interaction sessions and contests, professional engagement through Linkedin, and SMS promotional offers. We have a unique set-up that seamlessly interfaces and connects the consumers with the Brands available in the mall. The various events at the mall create an environment of engagement which are branded through social media engagement programmes. The strategy for social media is kept simple with full focus on the engagement and hence higher reach.
Bishnu Kumar Agarwal:
Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the blind, shotgun approach where your returns are dismal even if you’re making big investments. Using social media ads, you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment. As a mall developer, we are quite aggressive through our social media marketing. We encourage, monitor, reviews, promote sales at retail stores, and promote events in a better way.
Our website is user-friendly, interactive, and filled with every possible information that a consumer would need. We are also very active on social media platforms, making sure that we draw in huge traffic and engage consumers’ online real time.
We are leveraging digital and social media channels to connect with shoppers and bring them to the stores in our malls. We run campaigns that inform shoppers about new store openings, special seasonal offers and events happening at the mall. We also encourage our audience to post on our official social media platforms, while they are having a good time at the mall as part of our social media engagement.
P&M Mall is very much active on social media. We update the details of all our events, both upcoming and past, on our social media page. We also address customer satisfaction or dissatisfaction over social media and I think this the best platform to be connected with our customers.