Tell us in de­tail about your so­cial me­dia mar­ket­ing/dig­i­tal strat­egy. What are you do­ing that’s set­ting you apart from other malls?

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Sanjeev Mehra:

I think it’s be­come ap­par­ent that malls have cy­ber avatars and peo­ple want to be in a mall even if they are not phys­i­cally present to know what is be­ing of­fered by hav­ing an up­date about the in­for­ma­tion. The fast word of so­cial me­dia drives to have strate­gies and hourly up­dates to know what is hap­pen­ing in the mall. Our cy­ber pa­trons are now get­ting reg­u­lar in­for­ma­tion and live up­dates about where one would get ex­clu­sive pre­views of things hap­pen­ing in the mall. You must also un­der­stand that this is a dou­ble-edged sword and sen­si­bil­ity and sym­pa­thy must be pil­lars when en­gag­ing our pa­trons.

Priyank Sing­ha­nia:

Mag­neto Mall al­ways be­lieves in of­fer­ing bet­ter ser­vices to con­sumers and give them mem­o­rable ex­pe­ri­ences that they share with their loved ones. Hence, it’s very im­por­tant to stay con­nected with them and keep them up­dated with every sin­gle ac­tiv­ity hap­pen­ing at the mall. We have lever­aged dig­i­tal with new fea­tures on our web­site www.mag­ne­tothe­mall.in and on our mo­bile app. This fea­ture helps our re­tail­ers stay con­nected with con­sumers. Our web­site is in­ter­ac­tive, user-friendly, filled with every pos­si­ble in­for­ma­tion that would be ben­e­fi­cial for con­sumer needs. We are also very ac­tive on so­cial me­dia plat­forms, mak­ing sure that we draw in huge traf­fic and en­gage con­sumer’s on­line real time. To en­sure more con­sumer loy­alty, we have in­tro­duced a Mag­neto Priv­i­lege Card.

The Mag­neto Mall Face­book page is en­gag­ing and use­ful for our pa­trons and post­ing brands of­fers, events de­tails to stay con­nected with our cus­tomers. Dig­i­tal video walls and LEDS across Mag­neto for ad­vert­ing are used in con­junc­tion with BTL pro­mo­tions and act as the per­fect plat­form to launch and pro­mote re­tail of­fer­ings dig­i­tally, along with on­ground ac­tiv­i­ties.

Ari­jit Chat­ter­jee:

Dig­i­tal mar­ket­ing has be­come a very im­por­tant el­e­ment for any mar­ket­ing strat­egy in cur­rent phase. We have a ded­i­cated mar­ket­ing team work­ing on dif­fer­ent strat­egy. The con­tin­u­ous process in­cludes eye- catch­ing con­tent writ­ing, post­ing reg­u­lar up­dates such as re­tail­ers of­fers/ in­for­ma­tion’s on Twit­ter, cre­at­ing mall events, guest en­gage­ment posts etc. We have also started do­ing in­ter­ac­tive posts on Face­book, run­ning con­tests on var­i­ous oc­ca­sions.

Amit Tekri­wal:

The de­tailed So­cial me­dia mar­ket­ing/ dig­i­tal strat­egy which we do every month is as fol­lows: 1) FB en­gage­ments via in­for­ma­tion, of­fer, ads, event ads etc

2)FB creative and video 3) SMS mar­ket­ing

4)e-mail mar­ket­ing

5)FB lead gen­er­a­tion 6)Con­test to win vouch­ers in

eater­ies, cin­e­mas etc. 7)Bokaro Mall web­site main­te­nance, sur­veys & space brand­ing page

Due to our so­cial me­dia cam­paign we have es­tab­lished the fol­low­ing things which set us apart from oth­ers. Brand aware­ness has in­creased among the con­sumers. Even the num­ber of foot­falls has also in­creased in the mall. Our search en­gine rank­ings has im­proved. With

in­creased vis­i­bil­ity, there is a step growth in the mall re­tail­ers busi­ness gains and there is more op­por­tu­ni­ties for con­ver­sion. Every blog post, im­age, video, or com­ment may lead view­ers to your com­pany’s web­site and in­crease traf­fic and learn about the lat­est of­fers and pro­mo­tion of the re­tail­ers. One of the main goals of al­most all busi­nesses is de­vel­op­ing a loyal cus­tomer base. Con­sid­er­ing that cus­tomer sat­is­fac­tion and brand loy­alty typ­i­cally go hand in hand, it is im­por­tant to reg­u­larly en­gage with con­sumers and be­gin de­vel­op­ing a bond with them. Cost-ef­fec­tive so­cial me­dia mar­ket­ing is pos­si­bly the most cost-ef­fi­cient part of an ad­ver­tis­ing strat­egy. Sign­ing up and cre­at­ing a pro­file is free for al­most all so­cial net­work­ing plat­forms, and any paid pro­mo­tions we de­cide to in­vest in are a rel­a­tively low cost com­pared to other mar­ket­ing tac­tics.

Shan­tanu Lahiri:

So­cial me­dia is hy­giene for any or­gan­i­sa­tion in the day. JD Hi Street has al­ways been very ac­tive on so­cial me­dia for the pur­pose of dis­sem­i­na­tion of in­for­ma­tion and most im­por­tantly brand­ing. The mall is a des­ti­na­tion by it­self and the de­fault ad­van­tage is at­tained by the in-house brands.

The dig­i­tal in­ter­faces are its e-com­mu­ni­ca­tions, its web­site, Face­book in­ter­ac­tion ses­sions and con­tests, pro­fes­sional en­gage­ment through Linkedin, and SMS pro­mo­tional of­fers. We have a unique set-up that seam­lessly in­ter­faces and con­nects the con­sumers with the Brands avail­able in the mall. The var­i­ous events at the mall cre­ate an en­vi­ron­ment of en­gage­ment which are branded through so­cial me­dia en­gage­ment pro­grammes. The strat­egy for so­cial me­dia is kept sim­ple with full fo­cus on the en­gage­ment and hence higher reach.

Bishnu Ku­mar Agar­wal:

Tra­di­tional ad­ver­tis­ing doesn’t give you the lux­ury to reach out to your tar­get au­di­ence the way so­cial me­dia ads do. It sim­ply doesn’t work that way. When you’re do­ing off­line ad­ver­tis­ing, you’re tak­ing the blind, shot­gun ap­proach where your re­turns are dis­mal even if you’re mak­ing big in­vest­ments. Us­ing so­cial me­dia ads, you reach out to tar­geted prospects, in­crease your con­ver­sions and ul­ti­mately get a higher re­turn on in­vest­ment. As a mall de­vel­oper, we are quite ag­gres­sive through our so­cial me­dia mar­ket­ing. We en­cour­age, mon­i­tor, re­views, pro­mote sales at re­tail stores, and pro­mote events in a bet­ter way.

Sahil Sa­haria:

Our web­site is user-friendly, in­ter­ac­tive, and filled with every pos­si­ble in­for­ma­tion that a con­sumer would need. We are also very ac­tive on so­cial me­dia plat­forms, mak­ing sure that we draw in huge traf­fic and en­gage con­sumers’ on­line real time.

We are lever­ag­ing dig­i­tal and so­cial me­dia chan­nels to con­nect with shop­pers and bring them to the stores in our malls. We run cam­paigns that in­form shop­pers about new store open­ings, spe­cial sea­sonal of­fers and events hap­pen­ing at the mall. We also en­cour­age our au­di­ence to post on our of­fi­cial so­cial me­dia plat­forms, while they are hav­ing a good time at the mall as part of our so­cial me­dia en­gage­ment.

Su­nil Agrawal:

P&M Mall is very much ac­tive on so­cial me­dia. We up­date the de­tails of all our events, both up­com­ing and past, on our so­cial me­dia page. We also ad­dress cus­tomer sat­is­fac­tion or dis­sat­is­fac­tion over so­cial me­dia and I think this the best plat­form to be con­nected with our cus­tomers.

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