How much are you in­vest­ing in dig­i­tal tech­nol­ogy?

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Sanjeev Mehra:

I don’t think it’s pos­si­ble to put an ab­so­lute num­ber as there is so much go­ing on. The so­cial me­dia mar­ket­ing bud­get is a part of the over­all mar­ket­ing bud­get. It is dy­namic, and one must be cau­tious as to how much one needs to in­vest in this sec­tor. A per­cent­age of the rev­enue gen­er­ated should be the key and a bench­mark to bud­get al­lo­ca­tion.

Ari­jit Chat­ter­jee:

Around one lakh per month for dig­i­tal mar­ket­ing.

Amit Tekri­wal:

There is an in­vest­ment of around 70-75 thou­sand per month on dig­i­tal mar­ket­ing.

Shan­tanu Lahiri:


Street has ear­lier un­der­stood the need for brand­ing through dig­i­tal medium; with a mix of con­ven­tional and dis­rup­tive modes. Gen­er­ally, our in­vest­ment in so­cial me­dia is quite high and as much as 1.5 per­cent of its rev­enues are in­vested in dig­i­tal mar­ket­ing.

Bishnu Ku­mar Agar­wal:

We have not fixed our bud­get – this is com­pletely based on our re­quire­ments. We re­vise the bud­get as per re­quire­ment.

Sahil Sa­haria:

We are in­vest­ing ap­prox­i­mately ₹25 – 30 lakh per year to­wards our re­tail projects.

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