How much are you investing in digital technology?
I don’t think it’s possible to put an absolute number as there is so much going on. The social media marketing budget is a part of the overall marketing budget. It is dynamic, and one must be cautious as to how much one needs to invest in this sector. A percentage of the revenue generated should be the key and a benchmark to budget allocation.
Around one lakh per month for digital marketing.
There is an investment of around 70-75 thousand per month on digital marketing.
Street has earlier understood the need for branding through digital medium; with a mix of conventional and disruptive modes. Generally, our investment in social media is quite high and as much as 1.5 percent of its revenues are invested in digital marketing.
Bishnu Kumar Agarwal:
We have not fixed our budget – this is completely based on our requirements. We revise the budget as per requirement.
We are investing approximately ₹25 – 30 lakh per year towards our retail projects.