Do you do on-site dig­i­tal mar­ket­ing at events? Do you en­gage in in­flu­encer mar­ket­ing? If yes, please pro­vide de­tails.

Images Retail - - COVER STORY -

Sanjeev Mehra:

We do on-site dig­i­tal mar­ket­ing events. There have been oc­ca­sions that we have used dig­i­tal mar­ket­ing to boost our events. Plat­forms like Google and Face­book have been ex­tremely ben­e­fi­cial for larger events at our mall.

Priyank Sing­ha­nia:

Yes, we do on-site dig­i­tal mar­ket­ing at events with pro­mo­tion cam­paign­ing of brands/ prod­ucts through the medium of the dig­i­tal wall and LED across Mag­neto. Along with this we post live events on Face­book to be con­nected with on­line fol­low­ers. We also re­view all our events and pro­mo­tions through our on­line cus­tomer feed­back sys­tem. We pro­vide this to our third party ven­dors, who in turn use these so­cial me­dia tes­ti­mo­ni­als to shape the con­tent / prod­ucts they pro­vide us with.

Ari­jit Chat­ter­jee:

We go Live on var­i­ous oc­ca­sions, es­pe­cially dur­ing mall events and cel­e­bra­tions etc. In­flu­encer mar­ket­ing is kept in mind while de­sign­ing the con­tent for any cam­paign.

Shan­tanu Lahiri:

JD Hi Street has ap­pointed pro­fes­sion­als to do their dig­i­tal mar­ket­ing. On-site dig­i­tal mar­ket­ing of events is done. How­ever, the opin­ions of every celebrity who vis­its the malls are their own. We en­cour­age re­views and rat­ings at var­i­ous plat­forms to en­able us un­der­stand con­sumers and keep upto their ex­pec­ta­tions over time.

Sahil Sa­haria:

We are pe­ri­od­i­cally or­gan­is­ing events to in­crease foot­falls and we en­cour­age event at­ten­dees to share their pic­tures on so­cial with the hash­tag.

This helps in cre­at­ing a pro­mo­tional boost which

also cre­ates a buzz on the so­cial me­dia. We also use so­cial me­dia groups to reach a sec­tion of like-minded cus­tomers. Peo­ple, es­pe­cially the Mil­len­ni­als, who fol­low var­i­ous in­flu­encers across the so­cial me­dia plat­forms like Face­book, Snapchat, In­sta­gram, etc. Even in Tier II cities like Asan­sol, this trend is catch­ing up. We are revving up our so­cial me­dia strat­egy, as per the en­gage­ment and at­ten­tion of the cus­tomers to­wards the in­flu­encers.

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