Do you do on-site digital marketing at events? Do you engage in influencer marketing? If yes, please provide details.
We do on-site digital marketing events. There have been occasions that we have used digital marketing to boost our events. Platforms like Google and Facebook have been extremely beneficial for larger events at our mall.
Yes, we do on-site digital marketing at events with promotion campaigning of brands/ products through the medium of the digital wall and LED across Magneto. Along with this we post live events on Facebook to be connected with online followers. We also review all our events and promotions through our online customer feedback system. We provide this to our third party vendors, who in turn use these social media testimonials to shape the content / products they provide us with.
We go Live on various occasions, especially during mall events and celebrations etc. Influencer marketing is kept in mind while designing the content for any campaign.
JD Hi Street has appointed professionals to do their digital marketing. On-site digital marketing of events is done. However, the opinions of every celebrity who visits the malls are their own. We encourage reviews and ratings at various platforms to enable us understand consumers and keep upto their expectations over time.
We are periodically organising events to increase footfalls and we encourage event attendees to share their pictures on social with the hashtag.
This helps in creating a promotional boost which
also creates a buzz on the social media. We also use social media groups to reach a section of like-minded customers. People, especially the Millennials, who follow various influencers across the social media platforms like Facebook, Snapchat, Instagram, etc. Even in Tier II cities like Asansol, this trend is catching up. We are revving up our social media strategy, as per the engagement and attention of the customers towards the influencers.