EAST IN­DIA IS THE RE­TAIL MAR­KET TO BE IN OVER THE NEXT DECADE

Images Retail - - CONTENTS - – By IM­AGES Re­tail Bu­reau

The rise in con­sumer de­mand is mak­ing the re­gion a ver­i­ta­ble di­a­mond mine for re­tail­ers

East In­dia, once one of In­dia’s most mys­ti­cal and com­pli­cated mar­kets, is slowly but surely gain­ing promi­nence. As the Eastern con­sumer is evolv­ing and de­mand­ing bet­ter brands and prod­ucts in keep­ing with his life­style, this once un­tapped re­gion has be­come a ver­i­ta­ble di­a­mond mine for re­tail­ers…

Cus­tomers in emerg­ing cities of Patna, Bhubaneswar, Ranchi, Asan­sol, and Silig­uri, along with Kolkata, want the best – then be it life­style, fash­ion, or health & beauty. The re­gion, which once hes­i­tated to ex­per­i­ment, is now dis­play­ing an im­pres­sive up­ward re­tail trend with re­tail pun­dits dub­bing the East the ‘re­tail mar­ket of the fu­ture.’ The city of Kolkata has come a long way in terms of re­tail ma­tu­rity with a plethora of brands, both in­ter­na­tional and na­tional, paving the way for greater or­gan­i­sa­tion of the sec­tor across the re­gion. Shop­ping trends in and around the city are wit­ness­ing a fun­da­men­tal shift, from the con­ven­tional trader-run stand­alone shops to more or­gan­ised and large re­tail for­mats.

Pic: Ru­dra Narayan Mitra / Shutterstock.com

Parama Is­land fly­over, pop­u­larly known as Maa fly­over is a 4.5 kilo­me­ter long fly­over in Kolkata.. From EM By­pass to Park Cir­cus 7-point cross­ing

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