INDIA FOOD FORUM 2018
The theme of the Forum this year – Charting the Growth Map for Food Grocery, Food Service and Food Startups in this Fast, Tech-savvy, Digitally Connected, Demanding Consumer-driven Era – is aimed at building the roadmap for food retail businesses to accur
Charting a growth map for Food Grocery, Food Service & Startups
India Food Forum (IFF) 2018, powered by Sri Sri Tattva – with a mission to accelerate food retailing excellence by generating ideas, insights, innovation and opportunities for profitable growth – was held at the Bombay Exhibition Centre (BEC), Goregaon, Mumbai on January 17-19, 2018. The 11th anniversary of the event presented a platform for the powerful trio of Food & Grocery, Food Service, and Food Retail Tech to present a wholesome spectrum of food consumption and enablers that are shaping the growth of the Indian food industry. The forum also saw the launch of India’s first Food Startup Convention & Awards engaging food entrepreneurs, enablers, investors and food start-ups to support organisations and professionals.
The three-day event comprised of sessions, discussions and presentations with the theme: ‘Charting the Growth Map for Food Grocery, Food Service & Food Startups in This Fast, Tech-savvy, Digitally Connected, Demanding Consumer-driven Era’. The fora saw category heads of hypermarkets, supermarkets, progressive grocers, and restaurateurs sharing insights from their experience in developing new categories, from brand/product line extension to adjacent category acquisitions.
Understanding the complexity of different categories in food and grocery retailing is vital for taking the right steps forward to ensure sustainable growth and to discuss this, the summit kicked off with a research presentation titled: ‘Winning with Foods Innovation’ by Manoj Kulkarni, Executive Director, Innovation Practice Leader, Nielsen. The presentation on consumer perspective on innovation and evolving shopper behavior with regards to modern and traditional trade was extremely relevant to FMCG brands and retailers alike, along with category managers, merchandisers and marketing professionals.
The second presentation on ‘Consumer Insights on Evolving Categories’ by Seshu Kumar, National Merchandising Head, bigbasket, emphasised on the updates on emerging trends in health, organic, ayurvedic and RTE (Ready to Eat) categories, with deep insights on how the above categories have evolved over the year. The presentation was based on an in-depth survey of the buying behavior bigbasket’s 5 lakh customer base.