The theme of the Fo­rum this year – Chart­ing the Growth Map for Food Gro­cery, Food Ser­vice and Food Star­tups in this Fast, Tech-savvy, Dig­i­tally Con­nected, De­mand­ing Con­sumer-driven Era – is aimed at build­ing the roadmap for food re­tail busi­nesses to ac­cur

Images Retail - - CONTENTS - – By IM­AGES Re­tail Bu­reau

Chart­ing a growth map for Food Gro­cery, Food Ser­vice & Star­tups

In­dia Food Fo­rum (IFF) 2018, pow­ered by Sri Sri Tattva – with a mis­sion to ac­cel­er­ate food re­tail­ing ex­cel­lence by gen­er­at­ing ideas, in­sights, in­no­va­tion and op­por­tu­ni­ties for prof­itable growth – was held at the Bom­bay Ex­hi­bi­tion Cen­tre (BEC), Gore­gaon, Mum­bai on Jan­uary 17-19, 2018. The 11th an­niver­sary of the event pre­sented a plat­form for the pow­er­ful trio of Food & Gro­cery, Food Ser­vice, and Food Re­tail Tech to present a whole­some spec­trum of food con­sump­tion and en­ablers that are shap­ing the growth of the In­dian food in­dus­try. The fo­rum also saw the launch of In­dia’s first Food Startup Con­ven­tion & Awards en­gag­ing food en­trepreneurs, en­ablers, in­vestors and food start-ups to sup­port or­gan­i­sa­tions and pro­fes­sion­als.

The three-day event com­prised of ses­sions, dis­cus­sions and pre­sen­ta­tions with the theme: ‘Chart­ing the Growth Map for Food Gro­cery, Food Ser­vice & Food Star­tups in This Fast, Tech-savvy, Dig­i­tally Con­nected, De­mand­ing Con­sumer-driven Era’. The fora saw cat­e­gory heads of hy­per­mar­kets, su­per­mar­kets, pro­gres­sive gro­cers, and restau­ra­teurs shar­ing in­sights from their ex­pe­ri­ence in de­vel­op­ing new cat­e­gories, from brand/prod­uct line ex­ten­sion to ad­ja­cent cat­e­gory ac­qui­si­tions.

Un­der­stand­ing the com­plex­ity of dif­fer­ent cat­e­gories in food and gro­cery re­tail­ing is vi­tal for tak­ing the right steps for­ward to en­sure sus­tain­able growth and to dis­cuss this, the sum­mit kicked off with a re­search pre­sen­ta­tion ti­tled: ‘Win­ning with Foods In­no­va­tion’ by Manoj Kulka­rni, Ex­ec­u­tive Di­rec­tor, In­no­va­tion Prac­tice Leader, Nielsen. The pre­sen­ta­tion on con­sumer per­spec­tive on in­no­va­tion and evolv­ing shop­per be­hav­ior with re­gards to modern and tra­di­tional trade was ex­tremely rel­e­vant to FMCG brands and re­tail­ers alike, along with cat­e­gory man­agers, mer­chan­dis­ers and mar­ket­ing pro­fes­sion­als.

The sec­ond pre­sen­ta­tion on ‘Con­sumer In­sights on Evolv­ing Cat­e­gories’ by Seshu Ku­mar, Na­tional Mer­chan­dis­ing Head, big­bas­ket, em­pha­sised on the up­dates on emerg­ing trends in health, or­ganic, ayurvedic and RTE (Ready to Eat) cat­e­gories, with deep in­sights on how the above cat­e­gories have evolved over the year. The pre­sen­ta­tion was based on an in-depth sur­vey of the buy­ing be­hav­ior big­bas­ket’s 5 lakh cus­tomer base.

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