A PEEK IN­SIDE IN­FINITI MALL’S PRECINCT

In­finiti Mall, is at the fore­front of serv­ing the so­ci­ety, not only in the form of fun, food, shop­ping and en­ter­tain­ment, but also by tak­ing ini­tia­tives on so­cial and no­ble causes…

Images Retail - - CONTENTS - – By IM­AGES Re­tail Bu­reau

In­finti Mall is at the fore­front of serv­ing so­ci­ety, not only in the form of food, shop­ping and en­ter­tain­ment, but also by tak­ing ini­tia­tives on so­cial causes

Shop­ping malls to­day are just not a just a ven­ture rep­re­sent­ing mer­chan­dis­ers and in­ter­con­nected walk ways en­abling con­sumers to shop from unit-to-unit, but are the heart and soul of com­mu­ni­ties. Malls are no longer pri­mar­ily fo­cused on re­tail but have be­come a place where con­sumers are look­ing for ex­pe­ri­ences that go well be­yond tra­di­tional shop­ping.

Go­ing by modern trends, In­finiti Mall is try­ing to pro­vide ex­tra­or­di­nary ex­pe­ri­ences to its con­sumers by en­hanc­ing their choices of shop­ping and en­ter­tain­ment. In­finti Mall, Malad has added brands like Ma­haraja Bhog, Deal Jeans, Neeru’s and The Bom­bay Store in the life­style sec­tion while In­finti And­heri opened its first new con­cept out­let at Pizza Hut, hence adding more to its F&B ser­vices.

Apart from the ad­di­tion to life­style brands, In­finti Malad has launched a new en­ter­tain­ment zone – Fun City. Lo­cated on the third floor, Fun City has ex­cit­ing ad­ven­ture ac­tiv­i­ties lined up for all age group peo­ple.

“In­finiti Mall lo­ca­tions are un­par­al­leled in Mum­bai as they are lo­cated in premium res­i­den­tial and com­mer­cial ar­eas. This has been one of the key rea­sons for our suc­cess­ful jour­ney. The ad­di­tion of new brands will al­low us to in­vig­o­rate and heighten the ex­pe­ri­ence at the mall. By adding to the in­cred­i­ble mix of shop­ping, din­ing and en­ter­tain­ment op­tions, we al­ready of­fer a com­plete pack­age for a com­plete, fun-filled day at the mall. This also re­in­forces our po­si­tion as the des­ti­na­tion of choice for peo­ple and fam­i­lies of all ages,” said Mukesh Ku­mar, Se­nior Vice Pres­i­dent, In­finiti Mall.

Lo­cated in the western suburbs of Mum­bai, the mall aims to be a place for ex­cit­ing leisure and en­ter­tain­ment ex­pe­ri­ences for all ages in the com­mu­nity, in­clud­ing every mem­ber in the fam­ily. In­finiti is suc­cess­fully build­ing upon a di­verse re­tailer base con­sid­er­ing

IN­FINITI MALL LO­CA­TIONS ARE UN­PAR­AL­LELED IN MUM­BAI AS THEY ARE LO­CATED IN PREMIUM RES­I­DEN­TIAL AND COM­MER­CIAL AR­EAS. THIS HAS BEEN ONE OF THE KEY REA­SONS FOR OUR SUC­CESS­FUL JOUR­NEY. THE AD­DI­TION OF NEW BRANDS WILL AL­LOW US TO IN­VIG­O­RATE AND HEIGHTEN THE EX­PE­RI­ENCE AT THE MALL. – Mukesh Ku­mar, Se­nior Vice Pres­i­dent, In­finiti Mall

the grow­ing aware­ness and brand con­scious­ness among peo­ple across dif­fer­ent so­cio-eco­nomic classes. To­day, the mall is an eclec­tic uni­verse hous­ing a mul­ti­plex theatre, gam­ing zone, food court, recre­ational area and a mul­tipur­pose hall amongst other state-of-theart fa­cil­i­ties. The mall is also a home to a fab­u­lous new din­ing precinct, boast­ing an ar­ray of brand-new din­ing op­tions that of­fers the lo­cal res­i­dents, and the area’s vast tourist pop­u­la­tion.

When it comes to spa­ces for kids, In­finiti Mall have emerged as an un­likely con­tender of pre­ferred go-to places. The mall had Nick Chan­nel’s most pop­u­lar char­ac­ters Ninja Hat­tori & Gat­tubattu flock­ing in the mall dur­ing Its Funot­sav, dur­ing Di­wali ac­tiv­ity se­ries.

In­finiti mall al­ways been try­ing to be a place for ev­ery­one and hence con­tin­u­ously fo­cus­ing on com­mu­nity-led events, mul­ti­ple CSR ini­tia­tives to cre­ate aware­ness and give back to the so­ci­ety in its own way. In­finiti Mall, Malad in as­so­ci­a­tion with The Street Store (TSS), had put up a kiosk at the mall premises al­low­ing the mall pa­trons to do­nate their un­used clothes, shoes and ac­ces­sories. More than 150 cus­tomers donated and helped TSS in dis­tribut­ing them to hun­dreds of un­der­priv­i­leged kids. The kiosk in the mall helped TSS to reach out to the peo­ple who are will­ing to make a dif­fer­ence for a need­ful in­di­vid­ual life. Last year, In­finiti Malls, SDA &

TSS or­gan­ised their sec­ond Street Store be­fore Di­wali and helped 3000 kids to get the clothes on a street near Gore­gaon.

The mall has al­ways been at the fore­front of serv­ing the so­ci­ety in its own dis­tinc­tive way along with prov­ing fun, food and fam­ily en­ter­tain­ment. In­finiti has al­ways sup­ported var­i­ous so­cial and no­ble causes through var­i­ous ac­tiv­i­ties and ini­tia­tives.

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