Ray­mond to Ex­pand Eth­nix and Next Look

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Over the last cen­tury, change has been a con­stant pa­ram­e­ter in In­dia; the en­tire na­tion and its peo­ple have grown from strength to strength on all fron­tiers. And, in In­dian fash­ion re­tail, it is Ray­mond Group, which has best ex­em­pli­fied this essence.

The brand has been suc­cess­ful in climb­ing the stairs of suc­cess de­spite sev­eral un­fore­seen, high mag­ni­tude dis­rup­tions in­clud­ing ex­cise levies, de­moni­ti­sa­tion, and GST, over the last two years. Given that VUCA en­vi­ron­ment is only in­ten­si­fy­ing and given the com­pany’s com­mit­ment to pro­vid­ing growth op­por­tu­ni­ties for in­ter­nal tal­ent, the brand has pro­moted Bidyut Bhan­jdeo to the post of Brand Di­rec­tor – Eth­nix, Next Look and Ray­mond Khadi.

Both the sub brands ‘Eth­nix’ and ‘Next Look’ have emerged as two new, high-growth op­por­tu­ni­ties for Ray­mond in the past one year.

In an ex­clu­sive in­ter­view, Bidyut Bhan­jdeo said,

“Eth­nix is all about eth­nic wear, a ma­jor player in the cer­e­mo­nial wear seg­ment. ‘Next Look’ on the other hand is an econ­omy range full wardrobe so­lu­tion

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