Raymond to Expand Ethnix and Next Look
Over the last century, change has been a constant parameter in India; the entire nation and its people have grown from strength to strength on all frontiers. And, in Indian fashion retail, it is Raymond Group, which has best exemplified this essence.
The brand has been successful in climbing the stairs of success despite several unforeseen, high magnitude disruptions including excise levies, demonitisation, and GST, over the last two years. Given that VUCA environment is only intensifying and given the company’s commitment to providing growth opportunities for internal talent, the brand has promoted Bidyut Bhanjdeo to the post of Brand Director – Ethnix, Next Look and Raymond Khadi.
Both the sub brands ‘Ethnix’ and ‘Next Look’ have emerged as two new, high-growth opportunities for Raymond in the past one year.
In an exclusive interview, Bidyut Bhanjdeo said,
“Ethnix is all about ethnic wear, a major player in the ceremonial wear segment. ‘Next Look’ on the other hand is an economy range full wardrobe solution