THE IN­SIDE STORY: WHAT MAKES FASH­ION RE­TAIL THE MOST PROF­ITABLE SEG­MENT FOR MALLS

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The cover story analy­ses change in con­sumer in­come and demographic pro­file, and the role tech­no­log­i­cal in­no­va­tions, cul­tural shifts, so­cial me­dia and brand en­dorse­ments play in the grow­ing stand­ing of fash­ion re­tail within malls.

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