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DYSON LAUNCHES DEMO STORE AT DLF PROM­E­NADE

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Dyson brings its lat­est prob­lem-solv­ing tech­nol­ogy to In­dia, in­clud­ing its cord-free vac­uum clean­ers and revo­lu­tion­ary hairdry­ers

Dyson, the global tech­nol­ogy com­pany and de­vel­oper of high­per­for­mance ma­chines has an­nounced the launch of its lat­est prod­ucts in In­dia. It also of­fi­cially opened doors to In­dia’s first Dyson Demo store in DLF Prom­e­nade Mall, New Delhi.

Dyson will in­vest more than ₹1200 crore in In­dia over the next five years, hav­ing re­ceived its li­cense for Sin­gle Brand Re­tail Trade in 2017 through the 100 per­cent FDI route. Founded by Bri­tish in­ven­tor and en­tre­pre­neur, Sir James Dyson OM, Dyson has brought its lat­est prob­lem solv­ing tech­nol­ogy to In­dia, in­clud­ing its cord­free vac­uum clean­ers (Dyson V7 & V8 range), revo­lu­tion­ary hair dryer (Dyson Su­per­sonic) and its range in in­tel­li­gent air pu­ri­fiers (Dyson Pure Cool

Link).

Speak­ing at the launch event, Jake Dyson, Chief En­gi­neer & Mem­ber of the Dyson Board said, “We are pleased to bring out the lat­est tech­nol­ogy to In­dia. Dyson en­gi­neers have spent time un­der­tak­ing re­search in home across In­dia to un­der­stand how range of prod­ucts, us­ing our patented tech­nol­ogy, which we be­lieve will bring mean­ing­ful ben­e­fits.”

De­scrib­ing Dyson’s prob­lem solv­ing ap­proach to de­vel­op­ing tech­nol­ogy, he added, “Dyson en­gi­neers al­ways start with sci­ence and tech­nol­ogy. We har­ness this to im­prove prod­ucts, make them ex­cit­ing and plea­sur­able to use. We en­cour­age our en­gi­neers to have a fear­less ap­proach to ex­per­i­ment and fail­ure in or­der to make dis­cov­er­ies and de­velop prod­ucts with lev­els of per­for­mance that no one has ex­pe­ri­enced be­fore.” The first com­pany-owned Dyson Demo store has opened at DLF Prom­e­nade Mall in Vas­ant Kunj, New Delhi will quickly ex­pand open­ing a to­tal of 20 stores in the coun­try. Dyson puts its tech­nol­ogy, prod­ucts and cus­tomers at the core of its busi­ness. The Dyson Demo stores are de­signed to en­cour­age peo­ple to pick up, test and un­der­stand Dyson tech­nol­ogy, in­ter­ac­tive demon­stra­tion bring the sci­ence at the heart of its ma­chines to life.

Dyson ex­perts are avail­able to ex­plain prod­ucts and pro­vide rec­om­men­da­tions to best suit cus­tomers’ life­styles. An in-store sa­lon of­fers com­pli­men­tary styling ap­point­ments with the Dyson Su­per­sonic hair dryer.

In ad­di­tion, Dyson will make its ma­chine avail­able through its new Dyson In­dia web­site www.dyson.in and has part­nered with ama­zon In­dia. With its on­line chan­nels, Dyson will ini­tially over Delhi, Mum­bai and Bengaluru and will ex­pand to other met­ros across the coun­try over the course of the year.

In a global first for Dyson, it is launch­ing concierge in-home ser­vices in In­dia, which will of­fer cus­tomers the com­plete ex­pe­ri­ence of Dyson’s revo­lu­tion­ary prod­ucts in the con­ve­nience and com­fort of their homes. The ser­vice will be­gin in

Delhi and Gu­ru­gram and ex­pand to the com­plete Delhi NCR re­gion, Mum­bai and Bengaluru this year. vac­uum, Dyson’s port­fo­lio has grown to in­clude bat­tery en­abled and au­ton­o­mous vac­cum clean­ers, hair dryer, light­ing heat­ing and cool­ing fans, hu­mid­i­fier, air pu­ri­fier and hand dry­ers, which are ex­ported from the UK and sold in 83 mar­kets glob­ally. Dyson holds 7,500 patents world­wide and is fo­cused on com­bin­ing hard­ware, soft­ware and al­go­rithms to make in­tel­li­gent ma­chines which un­der­stand their en­vi­ron­ment and how to im­prove it.

“We solve the prob­lems other ig­nore. We en­gi­neer bet­ter tech­nol­ogy and then ex­plain why ours is bet­ter. The im­pos­si­ble spurs us on,” stated Sir

James. Head­quar­tered in Malmes­bury, UK, Dyson is a fam­ily busi­ness em­ploy­ing 10,000 peo­ple glob­ally.

One third of its peo­ple are en­gi­neers and sci­en­tists. Dyson has 40 live univer­sity de­vel­op­ing early stage tech­nolo­gies, in­clud­ing a joint robotics lab with Im­pe­rial col­lege Lon­don, and a Chair of Fluid Me­chan­ics at Univer­sity of Cam­bridge. Dyson has pledged € 2.5 bil­lion to the de­vel­op­ment of a bat­tery elec­tric ve­hi­cle which it will re­veal in 2020.

The US and Ja­pan are Dyson’s largest mar­kets and Asia is the fastest grow­ing re­gion, Dyson is one of the fastest grow­ing tech­nol­ogy com­pa­nies in Europe.

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