IN CON­VER­SA­TION

‘LA­COSTE IS A BRIDGE-TO-LUX­URY BRAND FOR PEO­PLE ASPIR­ING TO­WARDS WELL-AP­POINTED LIFE­STYLES’

Images Retail - - CONTENTS -

La­coste – known for its strict clean-cut de­sign codes and aes­thetic – con­tin­ues to work to­wards cre­at­ing a lux­u­ri­ous shop­ping en­vi­ron­ment

French bridge-to-lux­ury,life­style brand, La­coste, pop­u­lar for its polo T-shirts is steadily work­ing its In­dia ex­pan­sion plans. With pre­mium re­tail de­vel­op­ments com­ing up at an even pace in In­dia, on an av­er­age, La­coste opens six to eight new stores ev­ery year. The brand even launched its highly an­tic­i­pated on­line store, www.la­coste.in the year 2016. La­coste – known for its strict clean-cut de­sign codes and aes­thetic –con­tin­ues to work to­wards cre­at­ing a lux­u­ri­ous shop­ping en­vi­ron­ment, al­low­ing the qual­ity of prod­uct and de­sign to take cen­ter­stage.

The brand cur­rently has 48 POS in In­dia, in­clud­ing its web­site, and is present in 18 cities in the coun­try with its phys­i­cal stores. Most of its stores are com­pany-owned, but fran­chise stores have started con­tribut­ing to a de­cent per­cent­age of sales in re­cent times.

In an ex­clu­sive in­ter­view with IMAGES Re­tail Bureau,

Rajesh Jain, MD & CEO, Sports and Leisure Ap­parel Ltd. (La­coste Li­censee in In­dia) talks about the brand jour­ney in In­dia, the im­por­tance of in-store ex­pe­ri­ences, La­coste’s In­dia Omnichannel strat­egy and the chal­lenges of the fash­ion re­tail in­dus­try as a whole.

Ex­cerpts from the chat…

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