THE REL­E­VANCE OF CSR IN THE MOD­ERN RE­TAIL ERA

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Cor­po­rate so­cial re­spon­si­bil­ity (CSR) is an ex­pan­sive term used to de­scribe a com­pany or an or­gan­i­sa­tion’s ef­forts to im­prove so­ci­ety in some way. It doesn’t mat­ter whether the com­pany is pri­vate or govern­ment, a shop­ping mall or a re­tail store, a bank an NGO or even a multi­na­tional com­pany. CSR ef­forts can range from do­nat­ing money to non­profit groups to im­ple­ment­ing en­vi­ron­ment-friendly poli­cies in the work­place. With the in­tro­duc­tion of manda­tory spend­ing on Cor­po­rate So­cial Re­spon­si­bil­ity brought on by the Com­pa­nies Act 2013, com­pa­nies in In­dia and across the world have shifted fo­cus from an­tic­i­pat­ing change and un­der­stand­ing the im­pact of this change to ac­tu­ally be­ing the change.

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