Arvind Life­style to Take Sachin Ten­dulkar’s ‘True Blue’ Global

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In­dia’s leading tex­tile to re­tail con­glom­er­ate, Arvind Life­style Brands Lim­ited, is look­ing to scale brands which come un­der Arvind’s port­fo­lio this fi­nan­cial year. Elab­o­rat­ing on the same, J Suresh, MD and CEO, Arvind Life­style Brands, told IM­AGES Re­tail Bureau on the side­lines of In­dia Fash­ion Fo­rum 2018, “Since we have a lot of brands that we would like to scale up, we are not re­ally look­ing at in­tro­duc­ing any new brands in In­dia for the time be­ing. How­ever, if there is a good op­por­tu­nity in terms of bring­ing in new brands, we will def­i­nitely be open to it.”

He fur­ther stated, “We are scal­ing up brands like Aero­postale, Ed Hardy, Gant and Nau­tica. Apart from this we have also en­tered the footwear seg­ment in a big way. We have in­tro­duced US Polo footwear, Fly­ing Ma­chine footwear, Aero footwear. So, this is go­ing to be a big area of ex­pan­sion for us. Then we are also go­ing to pro­mote cricket le­gend Sachin Ten­dulkar’s brand True Blue.”

True Blue caters to men aged be­tween 28 and 40 years, in the price range of ₹1,200-3,500, with the cost of pre­mium evening wear go­ing up to ₹8,000. Once the busi­ness is es­tab­lished in In­dia, Arvind also has plans to go global with the brand.

“We are look­ing at True Blue as one huge op­por­tu­nity to take to the in­ter­na­tional mar­ket as it is an In­di­ain­spired global brand. We how­ever, first need to es­tab­lish it in In­dia be­fore think­ing of tak­ing it abroad. It is too early to share the de­tails, yet our in­ten­tions are to do that,” he said.

Just like Aero­postale, Ed Hardy, Gant and Nau­tica, Arvind Life­style Brands has big plans for GAP In­dia, which is launch­ing 17 shopin-shops through multi-brand re­tail­ers.

The shop-in-shops will launch with part­ners Kap­sons Group, Iconic In­dia, and All That Jazz and will open in Jammu, Am­rit­sar, Lud­hi­ana, Pa­tiala, Chandi­garh, Jaipur, Ahmed­abad, Bhopal, Bhubanesh­war and Ranchi as well as ex­ist­ing Gap mar­kets of Pune, Noida, and New Delhi.

This is the first time GAP’S shop-in-shop for­mat will be in­tro­duced in In­dia.

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