Myn­tra Rede­fines Fash­ion Re­tail With Rapid Tech­nol­ogy Project

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In ev­ery in­dus­try, the prod­uct might be the star, but the cus­tomer is al­ways king. The con­tem­po­rary In­dian cus­tomer is hard to please. He is tech­no­log­i­cally ad­vanced, con­nected over so­cial me­dia, and has pro­gres­sively evolv­ing ex­pec­ta­tions from fash­ion brands and re­tail­ers. As the con­sumer has tran­si­tioned, the chal­lenges a re­tailer is faced with have also evolved. Brands and re­tail­ers have scram­bled to keep up with the cus­tomer, lur­ing him in with the use of ad­vanced tech­nol­ogy – some­times cus­tomer fac­ing, and at other times, meld­ing into the back­ground to pro­vide a smooth and seam­less ex­pe­ri­ence.

One such suc­cess story has been Myn­tra’s Rapid Tech­nol­ogy Project. Only two years af­ter it started the Rapid Tech­nol­ogy Project, Myn­tra suc­cess­fully launched prod­ucts

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