Myntra Redefines Fashion Retail With Rapid Technology Project
In every industry, the product might be the star, but the customer is always king. The contemporary Indian customer is hard to please. He is technologically advanced, connected over social media, and has progressively evolving expectations from fashion brands and retailers. As the consumer has transitioned, the challenges a retailer is faced with have also evolved. Brands and retailers have scrambled to keep up with the customer, luring him in with the use of advanced technology – sometimes customer facing, and at other times, melding into the background to provide a smooth and seamless experience.
One such success story has been Myntra’s Rapid Technology Project. Only two years after it started the Rapid Technology Project, Myntra successfully launched products