Lifestyle Brand Chumbak Targets 50 Stores By FY19
When Chumbak’s founders, Shubhra Chadda and her husband Vivek Prabhakar, decided to take the plunge – leave their cushy jobs and sell their house to start a retail business – little did they know that eight years later, their quirky odds and ends business would become a brand to reckon with. Launched in 2010, Chumbak has come a long way from its first office-cum-storeroom at the seventh floor of a rented apartment in Bengaluru. The brand started by selling collectibles and accessories. In the absence of stores, they leaned on new-age retail formats including kiosks and pop-up stores, at airports and theatres. They even dabbled in the odd niche design store.
Today, Chumbak has grown into a full-fledged lifestyle brand, which sells everything – from apparel to personal care and even home decor.
In an exclusive interview with IMAGES Retail Bureau, Vivek Prabhakar, CEO and Co-founder, talks about the new-age kitsch brand, the factors leading to the brand’s rapid growth, why they branched out into categories, and expansion plans for FY 2018-19. Excerpts from the chat…