Chaayos Revolutionising The Way Indians Drink Chai
Chai, India’s unofficial national beverage, is a cure for ails, a drink for all seasons and is taken very seriously in the country. So seriously in fact, that some companies are taking it out of your homes and making it their business to give you the best cuppa you’ve ever had.
One such company is Chaayos. Founded in November 2012 by IIT alumni Nitin Saluja and Raghav Verma, Sunshine Teahouse-owned Chaayos is India’s fastest growing café chain.’ Operating a chain is not everyone’s cup of tea, but this startup does it with panache. Chaayos offers consumers more than 25 varieties of some of them quite new-fangled, in keeping with its tagline ‘Experiments with apart from providing snacks to enthusiastic tea lovers.
“It was out there, everybody was drinking multiple times a day and there were hardly any good options to drink a great cup of tea outside of home and that’s why we came up with Chaayos and instantly customers started to love us,” says Co-founder, Chaayos, Nitin Saluja,
The chain spotted the right opportunity, the right gap and started brewing its way to the top. They understood what their consumers wanted – a piping hot cup of tea – and made it their business to provide it to them.
Now, at the top of its game, Chaayos is revolutionizing the way Indians drink
With over 12,000 customisation options, the brand gives Indians a chance to order their favourites while personalizing their brew, all the while luring and retaining consumers. And it’s not just the middle-age tea drinking Indian that they are attracting.
“Personally, I am of the opinion that kids in India take to tea at a very early age. This coupled with the fact that is a beverage that people drink multiple times a day makes for a winning proposition for us. Our primary consumer group starts from the age of 21, when people get into their