Chaayos Rev­o­lu­tion­is­ing The Way In­di­ans Drink Chai

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Chai, In­dia’s un­of­fi­cial na­tional bev­er­age, is a cure for ails, a drink for all sea­sons and is taken very se­ri­ously in the coun­try. So se­ri­ously in fact, that some com­pa­nies are tak­ing it out of your homes and mak­ing it their busi­ness to give you the best cuppa you’ve ever had.

One such com­pany is Chaayos. Founded in Novem­ber 2012 by IIT alumni Nitin Saluja and Raghav Verma, Sun­shine Tea­house-owned Chaayos is In­dia’s fastest grow­ing café chain.’ Op­er­at­ing a chain is not ev­ery­one’s cup of tea, but this startup does it with panache. Chaayos of­fers con­sumers more than 25 va­ri­eties of some of them quite new-fan­gled, in keep­ing with its tagline ‘Ex­per­i­ments with apart from pro­vid­ing snacks to en­thu­si­as­tic tea lovers.

“It was out there, ev­ery­body was drink­ing mul­ti­ple times a day and there were hardly any good op­tions to drink a great cup of tea out­side of home and that’s why we came up with Chaayos and in­stantly cus­tomers started to love us,” says Co-founder, Chaayos, Nitin Saluja,

The chain spot­ted the right op­por­tu­nity, the right gap and started brewing its way to the top. They un­der­stood what their con­sumers wanted – a pip­ing hot cup of tea – and made it their busi­ness to pro­vide it to them.

Now, at the top of its game, Chaayos is rev­o­lu­tion­iz­ing the way In­di­ans drink

With over 12,000 cus­tomi­sa­tion op­tions, the brand gives In­di­ans a chance to or­der their favourites while per­son­al­iz­ing their brew, all the while lur­ing and re­tain­ing con­sumers. And it’s not just the mid­dle-age tea drink­ing In­dian that they are at­tract­ing.

“Per­son­ally, I am of the opin­ion that kids in In­dia take to tea at a very early age. This cou­pled with the fact that is a bev­er­age that peo­ple drink mul­ti­ple times a day makes for a win­ning propo­si­tion for us. Our pri­mary con­sumer group starts from the age of 21, when peo­ple get into their

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