‘REVLON HAS AN EDGE OVER INDIAN BRANDS IN TERMS OF TECHNOLOGY AND UNDERSTANDING TRENDS’
Revlon believes its global brand recognition, product quality, R&D, innovation and marketing will help it bag an eminent position in India’s leading global consumer brands segment
Revlon, with the distinction of being the first international color cosmetics brand to be launched in India in 1995, was started with an alliance between Modi-mundipharma PVT Ltd. (a joint venture between the Umesh K Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA.
The company’s vision was to establish Revlon as the quintessential and most innovative beauty company in India. Today, the brand is a globalstandard cosmetic, hair color, hair care, body sprays, fragrances and skincare company.
In an exclusive conversation with IMAGES Retail Bureau, Rajiv Kumar Bobal, Director Sales and Marketing, Modi-mundipharma Beauty Products Pvt Limited, talks about the company’s India journey, its expansion plans, and the growth he has observed in the beauty industry in India. Excerpts…