‘REVLON HAS AN EDGE OVER IN­DIAN BRANDS IN TERMS OF TECH­NOL­OGY AND UN­DER­STAND­ING TRENDS’

Images Retail - - CONTENTS -

Revlon be­lieves its global brand recog­ni­tion, prod­uct qual­ity, R&D, in­no­va­tion and mar­ket­ing will help it bag an em­i­nent po­si­tion in In­dia’s leading global con­sumer brands seg­ment

Revlon, with the dis­tinc­tion of be­ing the first in­ter­na­tional color cos­met­ics brand to be launched in In­dia in 1995, was started with an al­liance be­tween Modi-mundipharma PVT Ltd. (a joint ven­ture be­tween the Umesh K Modi Group of In­dia and Mundipharma Group of Switzer­land) and Revlon of USA.

The com­pany’s vi­sion was to es­tab­lish Revlon as the quin­tes­sen­tial and most in­no­va­tive beauty com­pany in In­dia. To­day, the brand is a glob­al­stan­dard cos­metic, hair color, hair care, body sprays, fra­grances and skin­care com­pany.

In an ex­clu­sive con­ver­sa­tion with IM­AGES Re­tail Bureau, Ra­jiv Ku­mar Bobal, Di­rec­tor Sales and Mar­ket­ing, Modi-mundipharma Beauty Prod­ucts Pvt Lim­ited, talks about the com­pany’s In­dia jour­ney, its ex­pan­sion plans, and the growth he has ob­served in the beauty in­dus­try in In­dia. Ex­cerpts…

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