IFF 2018: USH­ER­ING IN A NEW ERA OF FASH­ION RE­TAIL

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In­dia Fash­ion Fo­rum is the only fo­rum which mat­ters in In­dia when it comes to fash­ion brands and re­tail­ers shar­ing game-chang­ing in­sights, world-class creative, in­no­va­tive ideas and cam­paigns along with in­tel­lec­tual col­lab­o­ra­tions, all of which are tak­ing the in­dus­try for­ward

On March 13 and 14, 2018, fash­ion re­tail, its al­lied brands and ex­perts – from In­dia and overseas – gath­ered at the In­dia Fash­ion Fo­rum (IFF) 2018, at the Ho­tel Re­nais­sance Mum­bai. The 18th an­niver­sary of the mega event pre­sented a plat­form for In­dia’s leading fash­ion in­cu­ba­tors, cre­ators, in­flu­encers, mar­keters and re­tail­ers to share learn and gain in­sights, ideas, in­no­va­tions and in­tel­lec­tual col­lab­o­ra­tion within the var­i­ous sec­tions of the in­dus­try.

Rated as a fo­rum for ex­pand­ing busi­ness and reach­ing out to the pre-mod­ern fash­ion and life­style au­di­ence, IFF 2018, was a usual exciting blend of con­fer­ence ses­sions, work­shops and master­classes, zoned ex­hi­bi­tions and in­dus­try awards mark the trends and suc­cess in the busi­ness of fash­ion in In­dia.

The IFF Con­fer­ence cre­ates un­par­al­leled op­por­tu­ni­ties for learn­ing from in­ter­na­tional and In­dian in­dus­try ex­perts, aca­demi­cians, ex­pe­ri­enced pro­fes­sion­als and an­a­lysts through a world-class mix of key­note ad­dresses, panel dis­cus­sions, CEOS Roundta­bles, pre­sen­ta­tions, Knowl­edge Series ses­sions and work­shops. Four themed ex­hi­bi­tion plat­forms –Trend­view, L Cube, Cus­tomer Ex­pe­ri­ence Fo­rum, In­dia Brand Show – show­case the most mar­ket-ahead fash­ion in­gre­di­ents, de­sign in­no­va­tion, tech­nol­ogy, re­tail strate­gies and so­lu­tions to a mega con­gre­ga­tion of lead­ers from the busi­ness of fash­ion in In­dia and else­where.

The two-day event’s theme was: “In­tel­li­gent En­gage­ment, Pow­ered by De­sign, Re­tail as an Ex­pe­ri­ence, The Tech of Ev­ery­thing” as the Four Power Cen­tres of the Smart Fash­ion Move­ment.

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