CSR: MOST EF­FEC­TIVE & STAN­DARD BUSI­NESS PRAC­TICE OF THE MOD­ERN RE­TAIL ERA

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Firms have started gaug­ing the ram­i­fi­ca­tions of their de­ci­sions and ac­tiv­i­ties on so­ci­ety and the en­vi­ron­ment, some even go­ing the ex­tra mile to give back to their em­ploy­ees, their val­ued pa­trons, the com­mu­nity and the world at large. CSR ac­tiv­i­ties by malls and brands to­day is help­ing scale cus­tomer en­gage­ment and brand pop­u­lar­ity

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