HOW MYN­TRA HAS REDE­FINED FASH­ION RE­TAIL WITH ITS RAPID TECH­NOL­OGY PROJECT

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As the con­sumer has tran­si­tioned, the chal­lenges a re­tailer is faced with have also evolved. Brands and re­tail­ers have scram­bled to keep up with the cus­tomer, lur­ing him in with the use of ad­vanced tech­nol­ogy. E-com­merce ma­jor Myn­tra has come up with its own win­ning method of us­ing tech­nol­ogy to pro­vide a smooth and seam­less ex­pe­ri­ence to con­sumers across In­dia

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