SUC­CESS

Images Retail - - MARKET DYNAMICS -

Suc­cess, the brain child of Ra­jnish Sethia was founded in 1996 in the by­lanes of Bara Bazar in Kolkata. Ini­tially, the brand solely be­gan as a trouser man­u­fac­tur­ing unit, but grad­u­ally started mak­ing suits and blaz­ers, which have be­come its pri­mary prod­ucts now. The lifestyle brand pro­duces shirts, t-shirts, den­ims and cot­ton trousers for its fash­ion-con­scious con­sumers through big for­mat stores like Cen­tral, Brand Fac­tory on pan-in­dia ba­sis and Pan­taloons as well at its exclusive brand out­lets in the East­ern re­gion. Its tar­get con­sumers fall in the age group of 25 to 40 years.

Mar­ket Growth

The ap­parel in­dus­try as a whole has a bet­ter prospect in this re­gion, Odisha be­ing a huge mar­ket.

“Tier II & III cities have a lot of po­ten­tial. The ap­proach to new trends and fash­ion is no longer con­ser­va­tive and the re­gion stands at par with other states and Odisha has be­come a buyer’s mar­ket. The mar­ket is big and has a tremen­dous growth po­ten­tial for us. We have four EBOS in the state and even we have a flag­ship store mea­sur­ing around 2,000 sq. ft., in Jan­path, Bhubaneswar. We have our pres­ence in all the ‘A’ grade stores through­out the re­gion,” says Ra­jnish Sethia, Di­rec­tor, Suc­cess.

The Im­pact of Tech­nol­ogy

“As fash­ion trends are evolv­ing at a fast pace, we need to keep our­selves up­dated with the lat­est. We con­cen­trate more on bet­ter qual­ity fab­rics and try to give lat­est fash­ion at an af­ford­able range. Tech­nol­ogy is mak­ing a huge con­tri­bu­tion in mak­ing this change hap­pen. In the present sce­nario, brands have to keep in­no­vat­ing to com­pete with the in­ter­na­tional mar­ket as now they have to deal with con­sumers who are well aware of lat­est fash­ion,” con­cludes Sethia.

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