Success, the brain child of Rajnish Sethia was founded in 1996 in the bylanes of Bara Bazar in Kolkata. Initially, the brand solely began as a trouser manufacturing unit, but gradually started making suits and blazers, which have become its primary products now. The lifestyle brand produces shirts, t-shirts, denims and cotton trousers for its fashion-conscious consumers through big format stores like Central, Brand Factory on pan-india basis and Pantaloons as well at its exclusive brand outlets in the Eastern region. Its target consumers fall in the age group of 25 to 40 years.
The apparel industry as a whole has a better prospect in this region, Odisha being a huge market.
“Tier II & III cities have a lot of potential. The approach to new trends and fashion is no longer conservative and the region stands at par with other states and Odisha has become a buyer’s market. The market is big and has a tremendous growth potential for us. We have four EBOS in the state and even we have a flagship store measuring around 2,000 sq. ft., in Janpath, Bhubaneswar. We have our presence in all the ‘A’ grade stores throughout the region,” says Rajnish Sethia, Director, Success.
The Impact of Technology
“As fashion trends are evolving at a fast pace, we need to keep ourselves updated with the latest. We concentrate more on better quality fabrics and try to give latest fashion at an affordable range. Technology is making a huge contribution in making this change happen. In the present scenario, brands have to keep innovating to compete with the international market as now they have to deal with consumers who are well aware of latest fashion,” concludes Sethia.
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