Since their inception in 1935, Himalaya Optical has been ensuring their consumers with quality products. The sole aim of the brand is to strike an ideal balance between quality and trend. The store has an array of products, which include designer frames, branded sunglasses and contact lenses. Himalya Optical currently has 117+ optical retail stores spread across major cities of India.
The Odisha Market & Growth Rate
“There is no specific data available on the size of the optical market in the region. The service sector in Odisha has grown in line with all of India and is estimated to grow by 12.8 percent in 2018-19. These positive indicators are good enough for any retail brand to increase its retail penetration in the state,” says Sarat Binani, Director, Himalaya Optical.
“In terms of the optical market, more than 90 percent of it is still unorganised with hardly any homegrown player having more than three stores in the city. This indicates a huge opportunity for us as well as any other retail chain in any vertical to grow its footprint in Odisha,” he adds.
In order to create a strong foothold in the Odisha market, the brand has introduced pocket-friendly eyewear at one price point for those consumers looking for an affordable solution for their eye care needs. They also house eyewear from internationally renowned brands for consumers who demand luxury eyewear.
“Currently 8-9 percent of our revenue comes from Odisha and we are looking at 10-12 percent growth rate year on year in the next couple of years. The increase of the number of malls in the state is also acting as a catalyst to grow our retail presence here,” says Binani.
“We intend to add at least 5 more stores by 2020. Presently we have 4 operational stores in Bhubaneswar, 2 in Cuttack, and 1 each in Rourkela, Berhampur and Jharsuguda. We would be launching fifth store at Esplanade One Mall shortly,” he adds.
The Impact of Technology
Digitalisation is a buzz word in the optical retail industry currently. Himalaya Optical heavily relies on technology of optical dispensing by introducing Digital Eye Examination followed by Digital Frame and Lens selecting gadgets and Digital Measuring system and finally dispensing the lenses processed digitally.
Its most sophisticated lenses are surfaced on a Digital Lens Surfacing System that provides high definition optics, better clarity and contrast and facilitates night driving by preventing glare and haloes around lights.
“To cater to the new generation consumer’s evolving habits, we have introduced a new way of eye screening where they go beyond just giving your prescription, and the traditional measurements of PD and fitting heights. The introduction of breakthrough technology of the new digital dispensing system, enables the eye care consultants to capture the natural posture or eye movements in the form of data so that they are able to customise the lens to the customer’s own natural movements to provide the most accurate, lenses for comfortable vision,” concludes Binani.
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