Since its inception in August 2002, Baazar Kolkata has been a pioneer and part of the Value Retail Revolution in Eastern India. The brand came into existence 17 years ago and since then has given its customers variety, innovation and quality at affordable prices without compromising on service.
The brand is currently available in West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam and Odisha through 55 stores covering more than 3,00,000 sq. ft. of retail space. The chain has been awarded the “Most Successful Value Retailer in East India” by IMAGES Retail Awards thrice now.
Market & Growth Rate
Odisha, as a region has developed immensely in the recent times. With access to media and the Internet, the people here have developed unique fashion preferences and shopping habits. With ever increasing disposable incomes, people are increasingly coming to modern retail formats and spending quality time shopping. In short, the game in the east has completely changed and retailers are leaving no stone un-turned to retain their loyal consumer base.
“Baazar Kolkata has become a natural choice for masses because of its propositions of value, variety and innovation. Customers in Odisha are a loyal lot. They choose a retail brand and tend to stick with their preferred retail destination. Currently, we have 13 stores in Odisha, mainly in Bhubaneswar, Cuttack, Puri and Sambalpur. Due to our phenomenal growth in Odisha in recent times, we are planning on introducing many more stores in the current financial year,” says Abhishek Khemka, Director, Baazar Kolkata.
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