Images Retail - - MARKET DYNAMICS -

DN Re­galia Mall is a most promis­ing re­tail destination in Pa­tra­pada, Bhubaneswar. Spread across 2,50,000 sq. ft. with 2 lev­els of ded­i­cated fash­ion, lifestyle shops, res­tau­rants and cafes along with a re­puted Hyper­mar­ket, the mall will be a com­plete shop­ping ex­pe­ri­ence for both lo­cals as well as tourists. The Mall will have a mix of na­tional, in­ter­na­tional and re­gional brands for cus­tomers who seek the finer things in life. DN Re­galia Mall will of­fer a unique shop­ping ex­pe­ri­ence where the ac­cent is on brand mix, ex­clu­siv­ity, space and aes­thet­ics.

Malls: Chang­ing Re­tail land­scape of Odisha

In cities like Bhubaneswar, Cut­tack, Rourkela, Sam­balpur, Puri etc the con­sumers have be­come brand con­scious over a pe­riod of time and the rise in dis­pos­able in­comes has given boost to shop­ping habits. “So far peo­ple have been ex­posed to only high­streets and com­mer­cial com­plexes which don’t have all the in­gre­di­ents of a proper shop­ping mall. How­ever, the state is now gear­ing up to host some good Shop­ping Malls. Bhubaneswar alone has 4 to 5 malls rang­ing from 2 to 4 lacs sq. ft of GLA which will open their doors for a su­pe­rior shop­ping ex­pe­ri­ence by this year end. DN Re­galia will be host­ing some of the first com­ers to the state of Odisha,” says Ja­gadish Prasad Naik, Man­ag­ing Di­rec­tor, Life­line Mul­tiven­tures Pri­vate Ltd.

Ma­jor At­trac­tions

DN Re­galia has Inox as their mul­ti­plex part­ner, Big Bazaar as hyper­mar­ket while Splash, Max, Zu­dio & Easy Buy as an­chors/mini an­chors. These brands will soon com­mence their fit-outs in the com­ing month and to en­sure smooth and timely fit-outs. Be­yond Square feet is do­ing leas­ing man­age­ment for the mall. The brand is also rop­ing in key Fam­ily En­ter­tain­ment play­ers with bowl­ing lanes, a sep­a­rate toys con­cept, Vir­tual Re­al­ity con­cept, Scary House type of con­cept, etc. Once the mall is op­er­a­tional they will also add out­door gam­ing zones. The mall will also have a 450 seater food court spread over 15,000 sq.ft with 13 food out­lets and 4 kiosks to cater to var­i­ous taste buds.

The Im­pact of Tech­nol­ogy

We are plan­ning to have a ded­i­cated app for the mall, cash­less and dig­i­tal park­ing man­age­ment sys­tem, dig­i­tal mall di­rec­tory, dig­i­tal sig­nages etc. Our mall will give spe­cial fo­cus on cus­tomer con­ve­nience and shall have ser­vices like; free Wi-fi, valet park­ing, ATMS, baby chang­ing, wheel­chair ac­ces­si­bil­ity through­out the mall, ded­i­cated park­ing for women and dif­fer­ently abled,” added Naik.


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