Amer­i­can Ea­gle Out­fit­ters Launched in In­dia, Plans 2530 Stores

Images Retail - - NEWSMAKER'S NATIONAL -

Aditya Birla Fash­ion and Re­tail (ABFRL) has brought fa­mous in­ter­na­tional denim brand Amer­i­can Ea­gle Out­fit­ters (AEO) to In­dia. The brand’s first store was launched at DLF Mall of In­dia, Noida. ABFRL plans to open 25-30 AEO stores over the next three years in the coun­try. Ac­cord­ing to the ABFRL, the brand will be po­si­tioned in the mid-to-pre­mium seg­ment.

“The brand is traget­ted at cus­tomers aged be­tween 15 and 27 years and this is a very big mar­ket size,” ABFRL’S Pres­i­dent In­ter­na­tional Busi­ness Sathya­jit Rad­hakr­ish­nan was quoted by news agency IANS as say­ing.

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