American Eagle Outfitters Launched in India, Plans 2530 Stores
Aditya Birla Fashion and Retail (ABFRL) has brought famous international denim brand American Eagle Outfitters (AEO) to India. The brand’s first store was launched at DLF Mall of India, Noida. ABFRL plans to open 25-30 AEO stores over the next three years in the country. According to the ABFRL, the brand will be positioned in the mid-to-premium segment.
“The brand is tragetted at customers aged between 15 and 27 years and this is a very big market size,” ABFRL’S President International Business Sathyajit Radhakrishnan was quoted by news agency IANS as saying.