AASHRAY THATAI

Co-founder, Post­fold (A unit of AA Brands Pvt. LTD)

Images Retail - - COVER STORY -

What ac­cord­ing to you are the three big­gest/most im­por­tant changes hap­pen­ing in the world of tech­nol­ogy?

Cloud Com­put­ing/ar­ti­fi­cial In­tel­li­gence/vir­tual Re­al­ity How do you think these changes will im­pact In­dian re­tail?

They chan­nel, will where en­hance the end brick to and end mor­tar user ex­pe­ri­ence. store is used All to big lever­age play­ers are the head­ing cus­tomer to­wards base back an Omni-re­tail to the web­site of that par­tic­u­lar re­tailer/mar­ket­place. What are the 3 game chang­ing tech­nolo­gies in the space of cus­tomer ex­pe­ri­ence?

Ai/in­stant Mes­sag­ing/chat­bots What are the top pri­or­i­ties for you in the com­ing years you as CIO of the com­pany/ brand?

To con­tin­u­ously evolve and adapt to ever chang­ing world of tech­nol­ogy. Top 3 chal­lenges re­tail­ers will face from a Tech­nol­ogy point of view in In­dia?

Ob­so­lete­ness/main­tain­ing Price/ Con­stantly in­no­vat­ing How is IOT shap­ing up the in­dus­try? Tell us about the role and sig­nif­i­cance of IOT in your com­pany?

IOT is se­cretly be­com­ing the back­bone of ev­ery in­dus­try. Its helps us with cus­tomer fac­ing in­no­va­tion and per­form data driven op­ti­mi­sa­tion. What would suc­cess look like for you in a cou­ple of years in terms of the com­pany and tech­nol­ogy?

Suc­cess for us would be a vir­tual Om­nichan­nel with no touches. Cus­tomer goes in, with the help of a 3D/ Vir­tual trial room tries all the clothes and walks away with his fa­vorite prod­uct via touch less in­ter­ac­tion. As far a tech­nol­ogy is con­cerned i would like it to au­to­mate al­most all pro­cesses in our daily lives and com­mu­nity. Your top 3 favourite re­tail tech­nolo­gies, which you would like to in­tro­duce in In­dia?

3D Print­ing/ar/vr.

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