Infobahn: Transforming How the Retail Industry Consumes & Operate IT
Infobahn provides IT Solutions to the Retail industry around Retail Point of Sale products and Digital Signage Systems. Rajeev Krishnaswamy, Director, Infobahn Technical Solutions (I) Pvt. Ltd. talks about the brand and solutions provided by it, focusing
Tell us about Infobahn and its journey from inception till date?
Infobahn is a technology service provider and an IT systems integrator. We have been providing these solutions since last 18 years, to customers across India in various verticals including Retail, Manufacturing and IT/ITES to name a few.
Tell us about Infobahn’s focus on the retail industry?
Infobahn provides IT solutions to the Retail Industry around retail point of sale products and digital signage systems. These solutions can be either turnkey or bespoke. Infobahn has developed processes, skills and partnerships to be able to deploy these solutions across the country. We have worked successfully with a number of retail majors to provide them with these solutions.
What was Infobahn’s philosophy behind partnering with HP for the Elitepos retail system?
POS systems are an important component of the IT eco-system at a retail store. Since HP Elitepos is one of the best products in the market, we decided to partner them, since we were keen to provide our retail customers with the Elitepos and promote the product.
What are your expansion plans? Tell us about adding new features to the existing Elitepos and adding new products to the line.
We will continue to evolve along with the industry and add newer technologies like demography based digital signage systems, mobility solutions to leverage the ever growing mobile device and tablets. We are keeping a close watch on, and learning technologies like IOT, Machine Learning and AI. We will introduce solutions around these as the technologies mature.
Tell us about the features of Elitepos. What are the key requirement of retailers that it will meet?
With security, durability and ćexibility built into a gorgeous design, HP Elite POS meets the demand of a business and marks a new era in retail. A device which is not only beautiful but retailhardened, it’s designed to pass MIL-STD 810G with a sturdy anodized aluminum chassis that resist spills by channeling liquid away from the screen. The HP Elite POS system is ready for duty with 7th generation Intel processor, efćcient M.2 Storage, fast DDR 4 memory, Wireless LAN and Bluetooth, an integrated SD card reader supports easy backup, deployment and servicing.
How does Elitepos have an edge over competition?
Elitepos is sleek modern and adaptable. It’s built for ideal checkout, interactive signage or self service solution for retail or hospitality environment with the streamlined, versatile accessory ecosystem all available in choice of colors. Today’s business calls for a next level security and HP Elitepos answers with a self- healing PC BIOS and Ćrmware that’s shields the BIOS against attack to help keep data, device and customer safe and secure. HP Elitepos sets a new bar for sophistication with components and accessories that complement its aesthetics – including the stand, magnetic strip reader, barcode scanner and customer-facing display.
What are key segments within Retail that Elitepos is targeted at? Tell us about a success story you would like to share.
Elitepos is ideal for hospitality, apparel stores, supermarket, specialty stores and malls. It is also widely used as selfservice kiosk across the industry.
How important is after sales support as a differentiator for the POS industry?
Services is a key differentiator in the crowded IT solutions space. We understand the fact that our customers need to be able to service their own customers with the best possible buying experience. We work towards achieving this goal by architecting the right solutions and providing the right products to our Customers. We focus on quick turnaround on post sales services delivery and we have a help desk dedicated to the retail Customers for a faster turnaround. We also train our people regularly to help them understand and keep customer requirements in mind. HP Elitepos is durable, powerful and built for the day ahead. The system has a 5-year lifecycle and 3-year standard limited warranty which can be upgraded to 5 years peace of mind with optional HP Care Services. Customers also get extra protection with automatic updates and security checks from the HP Biosphere Gen3 Control application and system access with Device Guard, Credential Guard and an optional Ćngerprint reader. All these – backed by HP Support network – become an excellent value proposition for customers.
Which other services do you offer to the retail industry? Please list and detail all services / products that you would like the wider Retail universe to know of.
Infobahn has several technology practices like Digital Signage, Cloud Services, Data Centre and hyper converged solutions, Networking and Wi-fi Solutions. We are also amongst the largest partners in India for HP Inc for client devices including RPOS, media players, laptops, desktops, thin clients and more; Samsung and LG for LFD; and HP Enterprise for datacenter solutions.
Where are you currently based and which geographies do you serve in India? Has GST been an enabler for Infobahn for this offering?
We are based in Mumbai and service customers across the country. GST has been a great enabler for us as a company since it has allowed us to seamlessly supply and deliver material and services across all states as one market.