Quest Mall: The epi­cen­ter of Lux­ury, Fash­ion and Fine Din­ing in Kolkata

Images Retail - - CONTENTS -

Kolkata’s lux­ury and life­style des­ti­na­tion, Quest Mall, is the cul­mi­na­tion of the pur­suit for lux­ury retail and fine din­ing in Kolkata.

Lo­cated at the heart of this eclec­tic city, the mall is con­ve­niently at the cusp of premium res­i­den­tial ar­eas like Bal­ly­gunge and Park Street, with ef­fort­less ac­cess from Ali­pore & New Ali­pore.

The land­mark des­ti­na­tion – in just a lit­tle over three years, has turned out to be a rad­i­cal rev­o­lu­tion in fash­ion and life­style, pro­vid­ing a clutch of the spiffi­est ex­pe­ri­ences for the classes, as well as set­ting a unique aspi­ra­tional bench­mark for the masses.

Its im­pres­sive fa­cade is a mes­meris­ing in­ter­play of so­lar-pow­ered light­ing against a modern and en­er­getic asym­met­ri­cal struc­ture – in­spired by In­dia’s var­ied cul­ture and nat­u­ral beauty. Quest is a one stop des­ti­na­tion for shop­pers of Kolkata of all age group. It is, un­doubt­edly, one of Kolkata’s best mall, com­pet­ing with the world’s finest.

San­jeev Mehra, Vice Pres­i­dent, Quest Prop­er­ties

In­dia Ltd. talks about the suc­cess­ful jour­ney, growth achieve­ments and fu­ture as­pects of the mall in an ex­clu­sive in­ter­ac­tion with IM­AGES Retail Bureau.

De­scribe the jour­ney of your mall from in­cep­tion till date?

Quest Mall which be­came func­tional on Septem­ber

30, 2013 and it hasn’t looked back since then. The mall started its op­er­a­tions with its Hyper­mar­ket Spencer’s in­tro­duc­ing the new ex­pe­ri­en­tial food for­mat for the first time in In­dia giv­ing more op­por­tu­nity for the cus­tomers to in­ter­act. By Novem­ber, it started with one of its an­chor stores - Life­style open­ing its first 55,000 Sq.ft. store in East along with other brands, cov­er­ing a to­tal area around 1.5 Lakh

Sq. Ft. out of 4.2 lakh Sq.ft. In June 2015, Quest came up with ‘Mid­night Sale at Quest (MSQ).’ The Fri­day be­fore the Sum­mer Sol­stice, the long­est day in the year, was con­verted into the long­est Shop­ping fes­ti­val in the his­tory of the off­line retail, with ex­cit­ing dis­counts up to 50% across all brands. MSQ has now be­come an ex­clu­sive prop­erty of Quest. The grand launch of ‘The LOFT’ in March 2017 was an­other feather in the hat for us.

Tell us about the tech in­no­va­tions – in mall and in store – which you are im­ple­ment­ing.

The Tech in­te­gra­tion which we are in the process of im­ple­ment­ing are:

(i) Au­to­ma­tion in park­ing

pay­ments: We have au­to­mated pay park­ing kiosks which al­low our cus­tomers to pay them­selves and exit with­out the need to ac­cu­mu­late at one point and queue for pay­ment. (ii) Au­to­ma­tion in Fire & safety man­age­ment:

We have CO sen­sors, in the base­ment park­ing, con­nected with the ex­haust and ven­ti­la­tion fans so when the level of CO in­creases in the rush hours, the fans start au­to­mat­i­cally. (iii) Au­to­ma­tion in

In­fra­struc­ture: The es­ca­la­tors are re­mained turned off when there is no­body near them, which saves en­ergy What are some unique store for­mats / retail con­cepts that you have in­tro­duced?

Store For­mats are: Q33 Al­fresco Café cum Restau­rant on Lux­ury

Ground Floor: Lux­ury Café cum Restau­rant on the Ground Floor where all the lux­ury brands of the mall sits was a con­cept and brain­child of Quest. This was con­cep­tu­al­ized keep­ing in mind the re­quire­ment of a match of lounge ar­eas wherein the shop­pers can re­lax after a shop­ping spree in one of those lux­ury stores. Liquor space of Spencers

at Quest: The sim­i­lar set­ting as that of a Duty Free Liquor store was made pos­si­ble in­side

Quest on the Up­per ground floor with Spencers store, which is unique and has a di­rect con­nec­tiv­ity with the hyper­mar­ket through the rear side of the Hyper­mar­ket Aa­ji­sai Ja­panese Restau­rant with Sushi Con­veyor Belt Sys­tem: For the first time, we have a Tep­pa­nyaki grill in In­dia, which has a sushi con­veyor belt sys­tem. The Ja­panese Restau­rant was made open to pub­lic on 19th Jan 2018 and has found a very good re­sponse since open­ing. Retail Con­cepts

Pop up space to bring in new de­sign­ers: Dy­namic venue called LOFT which is a space on the 6th floor fo­cus­ing on dif­fer­ent pop up events rang­ing from fash­ion shows, to de­signer trunk shows, to art ex­hibits, food pop ups, jew­ellery shows. There’s always some­thing new and ex­cit­ing hap­pen­ing. What in­no­va­tive ideas are you im­ple­ment­ing to en­sure cus­tomer cen­tric­ity? Apart from the unique Sale events like MSQ, Repub­lic day Sale that has a di­rect in­volve­ment of the re­tail­ers, we also come up with fes­tive dé­cors for dif­fer­ent oc­ca­sions. We are also in con­stant touch with our cus­tomers through so­cial me­dia where we run con­tests on a reg­u­lar ba­sis.

For an in­stance, for one of our re­cent tie-ups with UBER, we gave away mer­chan­dise from Steve Mad­den to 5 lucky win­ners. We also keep on ex­per­i­ment­ing with dif­fer­ent events to wow our pa­trons.

For the third an­niver­sary cel­e­bra­tions of the mall, we trans­formed the mall into a pop up night club for top cus­tomers, celebri­ties, brand lead­ers, im­por­tant per­son­al­i­ties of the city of Kolkata. High drama but young and el­e­gant dé­cor with LED map­ping, disco balls, web-cage struc­ture of cut­work fab­ric, black glass ny­lon cur­tains, the black & white acrylic dance floor. Food from a team of 35 chefs flew down right from dif­fer­ent part of the coun­try to serve the city with an ar­ray of ex­otic cui­sine and en­ter­tain­ment by grav­ity de­fy­ing aerial acts. What role does hos­pi­tal­ity play in gen­er­at­ing foot­falls? What ser­vices do you of­fer pa­trons and why? Hos­pi­tal­ity plays a ma­jor role for the pa­trons. We have ser­vices like Concierge,

Valet Ser­vices, Auto Pay Park­ing Sys­tems, ATMS, First Aid for Safety, Wheel­chairs As­sis­tance for Senior Cit­i­zens/ Hand­i­capped, Re­strooms for Hand­i­capped/ Baby Sit­ting, etc. to name a few. What are the key el­e­ments that de­ter­mined the suc­cess of your mall?

Zon­ing – Quest has been ex­tremely se­lec­tive in what brands we have in­ducted in our mall. Zon­ing has played a very im­por­tant part since its in­cep­tion. We always en­sure that we stick to the brands and the zones that we have com­mit­ted rather than to go for the brands which may not be the part of the zon­ing; and for achiev­ing this – there has been times when we have waited for the right brand to make the de­ci­sion to en­sure right ad­ja­cen­cies. Man­age­ment and

op­er­a­tions - fa­cil­ity man­age­ment and main­te­nance; with a def­i­nite em­pha­sis on sup­port­ing ac­tiv­i­ties like le­gal and mar­ket­ing

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