Shristi Group’s Vi­sion: To Cre­ate Fu­sion Cen­tres of In­dian Wis­dom & Cut­ting Edge Tech­nol­ogy

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The Shristi Group presently has four op­er­a­tional malls - Sen­trum Asan­sol, Sen­trum Kr­ish­na­gar, Ai­torma Agar­tala Sen­trum and Dur­ga­pur City Cen­tre.

The Shristi group is en­gaged in in­fra­struc­ture de­vel­op­ment with a deep­rooted com­mit­ment to cre­ate spa­ces for life in har­mony with the el­e­ments. A lead­ing con­struc­tion and in­fra­struc­ture com­pany which started its com­mer­cial op­er­a­tions in 1999, the ethos of Shristi is that it is cre­ated from the be­lief that the five el­e­ments form the ba­sis of all cre­ations.

The vi­sion is to evolve par­a­digms of ur­ban liv­ing and life­style that cre­ates a fu­sion of In­dian wis­dom blended with cut­ting edge tech­nol­ogy.

Malls as Fam­ily En­ter­tain­ment Cen­tres

Over the last few years the idea of adding ma­jor fam­ily en­ter­tain­ment zones in malls have in­creased con­sid­er­ably. Devel­op­ers have re­alised that malls can­not do with just pro­vid­ing shop­ping and eat­ing out ameni­ties.

“Malls are turn­ing into fam­ily en­ter­tain­ment cen­ters as they are more of a life­style des­ti­na­tion and not just a tra­di­tional mar­ket place. There has to be some­thing for ev­ery­one. A mall typ­i­cally caters to var­i­ous needs of dif­fer­ent TGS. The new at­trac­tions are video game ar­cades, bowling al­leys, air shoot­ing, pool, chil­dren’s play ar­eas and ad­ven­ture rides,” says

Sahil Sa­haria, CEO, Ben­gal Shristi.

The mall of­fers a great brand mix, apart from a strong focus on unique F&B of­fer­ings.

“To meet the cus­tomer’s de­mand, be­sides hav­ing proper retail brand, we felt that there was a strong need to focus on pro­vid­ing ex­cel­lent F&B op­tions. F&B is de­vel­op­ing as a prof­itable cat­e­gory for malls. We have re­al­ized that F&B op­tions act as a ma­jor pull and it be­comes im­per­a­tive to choose the right brands to shape the foot­falls of the mall,” says Sa­haria.

In­ter­est­ing F&B brands help the mall devel­op­ers to at­tract fam­i­lies, es­pe­cially dur­ing week­ends. It has been ob­served, more the F&B op­tions, more the foot­falls get gen­er­ated in a mall and they en­sure that con­sumers spend more time in the premises.

Apart from this, Shristi malls also focus on en­ter­tain­ment. Their en­ter­tain­ment part­ners in­clude SVF Cin­e­mas, Car­ni­val Cin­e­mas, Feast –

The Food Court and sev­eral eatery kiosks aside from QSRS of lead­ing brands in­clud­ing Domi­nos, CCD and more.

“We have specif­i­cally cho­sen such brands as they be­come ba­sic ne­ces­si­ties for draw­ing di­verse TGS of con­sumers from var­ied back­grounds of age, so­cio – eco­nomic strata, salary, tastes & pref­er­ences,” says Sa­haria.

Fu­ture Plans

To keep abreast with the cur­rent trends and re­quire­ments of all the cus­tomers, the group is also eval­u­at­ing a tie – up an­gle with other en­ter­tain­ment cat­e­gories which are presently not there in our malls.

The brand is presently eval­u­at­ing and ex­plor­ing the Om­nichan­nel route.

Apart from this, they it is also ex­plor­ing mul­ti­ple mar­kets for vi­able/fea­si­ble ex­pan­sion routes in the retail seg­ment of real estate.

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