Shristi Group’s Vision: To Create Fusion Centres of Indian Wisdom & Cutting Edge Technology
The Shristi Group presently has four operational malls - Sentrum Asansol, Sentrum Krishnagar, Aitorma Agartala Sentrum and Durgapur City Centre.
The Shristi group is engaged in infrastructure development with a deeprooted commitment to create spaces for life in harmony with the elements. A leading construction and infrastructure company which started its commercial operations in 1999, the ethos of Shristi is that it is created from the belief that the five elements form the basis of all creations.
The vision is to evolve paradigms of urban living and lifestyle that creates a fusion of Indian wisdom blended with cutting edge technology.
Malls as Family Entertainment Centres
Over the last few years the idea of adding major family entertainment zones in malls have increased considerably. Developers have realised that malls cannot do with just providing shopping and eating out amenities.
“Malls are turning into family entertainment centers as they are more of a lifestyle destination and not just a traditional market place. There has to be something for everyone. A mall typically caters to various needs of different TGS. The new attractions are video game arcades, bowling alleys, air shooting, pool, children’s play areas and adventure rides,” says
Sahil Saharia, CEO, Bengal Shristi.
The mall offers a great brand mix, apart from a strong focus on unique F&B offerings.
“To meet the customer’s demand, besides having proper retail brand, we felt that there was a strong need to focus on providing excellent F&B options. F&B is developing as a profitable category for malls. We have realized that F&B options act as a major pull and it becomes imperative to choose the right brands to shape the footfalls of the mall,” says Saharia.
Interesting F&B brands help the mall developers to attract families, especially during weekends. It has been observed, more the F&B options, more the footfalls get generated in a mall and they ensure that consumers spend more time in the premises.
Apart from this, Shristi malls also focus on entertainment. Their entertainment partners include SVF Cinemas, Carnival Cinemas, Feast –
The Food Court and several eatery kiosks aside from QSRS of leading brands including Dominos, CCD and more.
“We have specifically chosen such brands as they become basic necessities for drawing diverse TGS of consumers from varied backgrounds of age, socio – economic strata, salary, tastes & preferences,” says Saharia.
To keep abreast with the current trends and requirements of all the customers, the group is also evaluating a tie – up angle with other entertainment categories which are presently not there in our malls.
The brand is presently evaluating and exploring the Omnichannel route.
Apart from this, they it is also exploring multiple markets for viable/feasible expansion routes in the retail segment of real estate.