Ex­press Av­enue: South In­dia’s Largest Des­ti­na­tion Mall

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Over the last eight years, Ex­press Av­enue (EA) has had the op­por­tu­nity to cre­ate and build a shop­ping and life­style des­ti­na­tion like none other, in Chen­nai. The be­gin­ning of the mall’s jour­ney in the shop­ping cen­tres­pace of Chen­nai set the tone for the city’s mall cul­ture. EA soon be­came pi­o­neers and trend­set­ters in the mall space in Chen­nai.

EA’S jour­ney has been marked by sev­eral event­ful mile­stones and pre­sent­ing mall pa­trons with a slice of ex­trav­a­gance. The mall’s jour­ney through the years has en­abled quite a few brands to en­joy the #1 trad­ing den­sity per square feet sales in South In­dia, and one of the high­est amongst the malls in the coun­try.

Im­pact of Tech­nol­ogy

The EA man­age­ment be­lieves that rein­vent­ing it­self for the dig­i­tal age is the key to en­hanced cus­tomer ex­pe­ri­ence. From up­dat­ing the look and feel of the mall, to pre­sent­ing var­i­ous av­enues for brand­ing, tech­nol­ogy plays a pri­mary role in the shop­ping ex­pe­ri­ence here. EA loves to sur­prise their shop­pers and re­tail­ers alike with var­i­ous tech­no­log­i­cal ad­vance­ments. These in­clude

EA Bot - In­dia’s first ever cus­tomer as­sis­tance ro­bot Mul­ti­ple Video Walls strate­gi­cally lo­cated at van­tage points across the mall,

Go­ing Dig­i­tal with all our standees Om­nichan­nel ex­pe­ri­ences En­cour­ag­ing re­tail­ers to present in-store dig­i­tal con­tent

Data an­a­lyt­ics with re­gards to foot­fall, mall man­age­ment, store rev­enue­share man­age­ment, and 360 de­gree mall op­er­a­tion

Own food court ap­pli­ca­tion – with the high­light be­ing the EA Mas­ter card.

Suc­cess El­e­ments

At EA, the pri­mary focus is the cus­tomer ex­pe­ri­ence. They be­lieve in a syn­ergy, and that is key to the suc­cess of the mall.

Cen­tral Lo­ca­tion helps with reach­ing out to cus­tomers in larger num­bers and pre­sent­ing rel­e­vant catch­ment with a pri­mary shop­ping spot

Mall De­sign – EA is a green build­ing de­vel­oped with an ar­chi­tec­tural splen­dor Evolv­ing brand mix that high­lights the lat­est trends., An ex­ten­sive food court – EA Gar­den that houses a va­ri­ety of cuisines. Mixed Use de­vel­op­ment­com­mer­cial Of­fices & Ho­tel- En­sur­ing a cap­tive catch­ment of rel­e­vant shop­ping pro­files

Unique Retail Con­cepts

As a mall, EA en­joys pre­sent­ing pa­trons with in­ter­est­ing con­cepts and out of the box ideas. The mall houses brands that push the bound­aries of the retail ex­pe­ri­ence and cre­ate mem­o­ries. A few of the brands we have that have unique store for­mats are Di­a­logue in the dark – A restau­rant that rev­els in dark­ness, pre­sent­ing lo­cal and global cui­sine. A sen­sory din­ing ex­pe­ri­ence, that is bound to ex­cite your taste buds.

Adi­das – In­dia’s largest store of 7000 sq. ft. is housed right in the heart of EA. An ad­di­tional high­light to the store on the whole, is the Adi­das Home Court that presents shop­pers with an out­let for phys­i­cal ac­tiv­ity. Gourmet stores – They have a Korean Gourmet store – Han­gong Story, bring­ing in a unique flavour. An­other out of the box idea is – Spice Route, that present dry fruit and whole­some gourmet ex­pe­ri­ence.

In­no­va­tion & Cus­tomer Cen­tric­ity

Cus­tomer cen­tric­ity for the mall means think­ing from the out­side in - put­ting the cus­tomer’s per­spec­tive at the fore, and pro­ject­ing that in every step of the mall’s op­er­a­tion. This is achieved by: Col­lat­ing and shar­ing ac­tive mar­ket­ing cal­en­dars of brands. This helps us fur­ther present cus­tomers with unique ex­pe­ri­ences and of­fers.

De­sign­ing the cus­tomer’s ex­pe­ri­ence from the first step into the mall start­ing from decor el­e­ments based on var­i­ous themes around the year, to ex­clu­sive cu­rated events

Seam­less tran­si­tion from our ac­tive dig­i­tal space to in-mall ex­pe­ri­ence.

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