MGB Felicity Mall: Nellore’s First Retail-cum-entertainment Destination
MGB Felicity Mall, the first of its kind in Nellore, encompasses a variety of retail outlets featuring different brands, apparel, food court, games and movies.
MGB Felicity Mall is the first retail-cum-multiplex mall to have opened in the city of Nellore. The mall has become a center of attraction for customers since its launch. Built and designed over a space of 3,20,000 square feet with two basement parking spaces, MGB Felicity Mall, the first of its kind in Nellore, is the biggest mall of Andhra Pradesh. The mall encompasses a variety of retail outlets featuring different brands, apparel, food court, games and movies. There is a 5-screen multiplex with modern technology, which promises an exciting experience for the viewers. In an exclusive interaction with IMAGES Retail, Machani Gangadhar Gopala Krishna, Joint Managing Director, MGB Felicity Mall, spoke about the success and overwhelming response and joy that Felicity Mall is giving to the shoppers of Nellore.
Why are malls today turning into family entertainment centres?
The change in lifestyle, increased spending capacity, well-travelled Indians have all changed what consumers demand from malls these days. Felicity Mall has the best brand mix collection keeping in mind customer requirements. The brand boasts of being a one stop destination for shopping, dining and entertainment.
Why is F&B important? Does it generate as much footfalls in malls as brands do?
A robust F&B section is extremely important since it generates a high number of footfalls – as good as anchor stores like Big Bazaar, Max and Trends. The mall is concentrating on polishing the food segment with the introduction of national and international culinary stores, mixed with the flavor of local city. This is attracting a large number of visitors to the mall from all segments of society and we are confident that Felicity Mall is on its way to becoming ‘the’ destination for brands to set up shop in the food court.
Why have you chosen High Volt as your entertainment partners?
High Volt is based out of Hyderabad and is a very strong operator in south India. It has various entertainment avenues under its fold, and hence it made sense for us to choose them since they provide us with that unique factor that no other mall has.
Is there need for Omnichannelisation of malls?
The dynamics of marketing have changed rapidly due to easy availability of the Internet. Social Media is a great and quick means of reaching out to the customer constantly, to ensure they get all mall-related updates. We are very active on social media – mainly Facebook and Instagram. These mediums are big parts of our marketing strategy and we attract a lot of consumers through them.
Do you plan to bring in more renowned entertainment brands to your mall?
Definitely. Keeping in view the increased demand and to surpass the expectation of consumers, we feel it is inevitable to have multi-level brands to meet requirements.
What are your expansion plans?
We are currently in the process of stabilizing the existing mall duly operating it to the best standards of the industry. We, however, may plan new ventures next year, based on the outcome of these experiences.