Experiential Retail, Personalization USP of ‘The Great India Place’ and ‘Gardens Galleria Malls’
The Great India Place Mall and Gardens Galleria Mall are always on their toes when it comes to providing consumer personalisation options or other physical experiences to their valued patrons.
“From promoting health and fitness through various runs, walks, marathons, cycling and other sports activities to organising makeover marathons, Zumba, yoga and activities like workshops on cooking tips, makeup tips, self-care etc. both malls make sure that anyone who visits takes back home something more than a material object they’ve shopped for,” says Monny Vijeshwar, Managing Director, Entertainment City.
The Great India Place
Mall provides 1 million sq. ft. of complete family entertainment with more than 258 brand stores and 10+ anchor stores to meet all the needs of a modern consumer. It houses a variety of retail outlets including Shopper’s Stop, Lifestyle, Max, Trends, Globus, Pantaloons, Big Bazaar, Home Town, Monte Carlo, Woodland, Lifestyle and Home center, along with international brands like Adidas, Nike, Marks & Spencer, Sketchers and many more. There’s also a multiplex by Carnival Cinemas and a well laid out food court.
Gardens Galleria, on the other hand, is a perfect blend of various kind of brands available under one roof.
For men’s fashion, women’s western wear, ethnic wear, sportswear, footwear to health & beauty, food court, and other eateries, we have it all sorted pretty well. It houses one of the best Starbucks in Noida.
It has Central, Westside, Globus, Pantaloons Women, Hypercity, Croma as anchors. It is home to Imperfecto,
Time Machine, Tito’s Noida, TC Café, Smoke Factory,
Laat Saab, Bohemia,
Chaayos, Café Coffee Day, Dunkin Donuts, Jokers to name a few. A 16-screen standalone multiplex from Inox is currently under construction. It also houses a five-star hotel, from the 4th to the 7th floor with a rooftop swimming pool, which will be operational soon.
Omnichannelisation of Malls
Omnichannelisation of malls leads to a better customer experience as it gives consumers a larger variety to choose from and more to discover, leading to an overall truly satisfying experience for an individual.
“Ideas like click-&-collect for traditional retailers work in the long run if you see it from the customer’s perspective. These Omnichannel ideas can often make the shopping journey more convenient for consumers: making a purchase from the comfort of their own home, and trial/ collecting the item whenever is most convenient for them, instead of paying for shipping and not being in to take delivery of the item or waiting for their delivery to arrive. We are also exploring various avenues on these lines and very soon will come out with our exclusive offering for customers,” says Vijeshwar.
“We are associated with and help many NGOS that are working in the field of Childcare, Cancer awareness, helping underprivileged women in the society by providing them job opportunities etc. Creating awareness amongst our patrons about various issues that they might not know about is what we keep doing,” says Rana Rajesh Kumar Gangahar, Managing Director, Entertainment City.
“We have been doing Anti-tobacco awareness, breast cancer awareness, tree plantation drive, women’s day run, yoga day celebration, flash mobs with Robin Hood Army NGO who have tied up with the restaurants in the malls and take the leftover food (in eatable condition) and feed people on streets. We also did an Organ Donation drive with Times of India, celebrated Milk Day by teaching the importance of milk for kids and are currently doing an activity to raise funds, ration, clothes etc. for people affected due to floods in Kerala,” Vijeshwar adds.