Mantri Square Mall Out to Re­de­fine Ben­galuru’s Retail Land­scape

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At Mantri Square, the sole focus lies in en­sur­ing a great fam­ily out­ing. With over 1.7 mil­lion sq. ft. spread over five floors, the mall has a mas­sive amount of space and unique retail con­cepts to keep cus­tomers en­gaged. With around 10,000 na­tional and in­ter­na­tional brands in over 250 retail out­lets, the mall has ev­ery­thing for every age group. Be it shop­ping, din­ing or en­ter­tain­ment, Mantri Square mall is the place to be. In an ex­clu­sive in­ter­ac­tion with IM­AGES Retail, Nis­hanth Vish­wanath, CEO – Mall Man­age­ment & Leas­ing, Mantri Devel­op­ers (I) Pvt. Ltd, talks about the USP of the mall.

What are the phys­i­cal ex­pe­ri­ences, con­sumer per­son­al­iza­tion op­tions that you of­fer?

Mantri Square pro­vides valet, wheel­chair, prams for tod­dlers and an in-built ac­cess to the Metro sta­tion to say the least. We bring forth events and cam­paigns that tickle every bone and touch mil­lions of hearts that walk in the mall on a month-on­month ba­sis.

Is there a healthy mix of In­dian and in­ter­na­tional brands in your mall?

With the in­flux of new brands from the last one year, the mall has rein­vented it­self by chang­ing its per­cep­tion – we aim to en­tice new cus­tomers, while keep­ing the old cus­tomers happy. This is the rea­son why we prob­a­bly have the largest va­ri­ety in brand mix, from In­dian tra­di­tional brands like Chum­bak, Fabindia, Soch, Meena Bazaar, Koskii, Maanyavar, Fazals, Rene, Carat­lane, Re­liance Jew­els, Kushals and in­ter­na­tional fash­ion for­ward brands in­clud­ing H&M, Forevernew, Ham­leys, Ed Hardy, Aero­postale, US Polo, GAP, M&S and UCB.

What kind of ex­po­sure do home­grown brands get in Mantri Mall?

We give equal mileage to the In­dian as well as in­ter­na­tional brands by pro­vid­ing them brand­ing sup­port and ex­tend­ing ac­ti­va­tion space for pro­mo­tions. In fact, when we sit to­gether for the Busi­ness Re­view Meet­ings with the ten­ants we make sure that the mall is grow­ing and achiev­ing its tar­get as a whole.

Is there need for Om­nichan­neli­sa­tion of malls? Your views.

Om­nichan­neli­sa­tion would be con­sid­ered ir­rel­e­vant if you look at it from the point of view of a mall. As a chan­nel for stand­alone retail out­lets, it pro­vides a plat­form for the brand to reach out to a larger cus­tomer base, sav­ing time, keep­ing in mind the fast paced life of the tar­geted dual earn­ing, self-re­liant and in­de­pen­dent earn­ing class.

What are the CSR ac­tiv­i­ties lined up for this year?

We en­gage in so­cial ser­vice and en­vi­ron­ment con­ser­va­tion all year round. Be­gin­ning with World En­vi­ron­ment Day, we or­gan­ised a ‘Go Green Na­ture’ drive to ed­u­cate mall vis­i­tors about dif­fer­ent work­shops on sus­tain­abil­ity and re­cy­cling.

Along with ten­ants of the mall, Mantri Square also en­dorses reg­u­lar camps on blood & or­gan do­na­tion, can­cer, Parkin­son’s & Alzheimer’s aware­ness.

What are your ex­pan­sion plans?

Mantri Jupiter, the brand’s mixed-use prop­erty that pro­vides retail and com­mer­cial fa­cil­i­ties in Ko­ra­mangla, is set to open by this year-end. Our most awaited mall of 1.5 mil­lion sq. ft. is Mantri Arena on Kanakpura Road with 12

PVR screens, 40 ex­clu­sive

F&B brands, 300 In­dian and in­ter­na­tional brands with an open air con­cert area is all set to revel the pop­u­lous crowd of South Ban­ga­lore in FY19.

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