ABOUT THE BRAND

Impact - - MARKETING ZONE -

HDFC Bank be­gan op­er­a­tions in 1995 and has a cus­tomer base of 4.05 crore with fo­cus on semi­ur­ban and ru­ral mar­kets that to­day ac­counts for more than 52% of its branches. Apart from estab­lish­ing it­self as a full ser­vice dig­i­tal bank, HDFC has launched a slew of in­no­va­tive prod­ucts and ser­vices, in­clud­ing 10-sec­ond per­sonal loan dis­bursed di­rectly at ATMs and pay­ment apps like Payzapp, Chillr, and Watch­bank­ing.

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