THE GLOBAL WAY

Impact - - FEATURE -

Think Strictly Come Danc­ing, Big Brother, Pop Idol, Got Tal­ent, MasterChef, X Fac­tor or fic­tion shows like Yo Soy Betty, la Fea (Ugly Betty) or even Pris­on­ers of War – what’s com­mon to all of them? These are just names of scripted shows that have trav­elled glob­ally and have been li­censed to be re­made. In case of shows from BBC World­wide, En­de­mol Shine and Fre­mantleMe­dia, their In­dian sub­sidiaries pro­duce the show and the com­pany earns a li­cens­ing fee as well as com­mis­sion fee on ac­count of hold­ing the IPR. In­ter­na­tion­ally, the IPR rests with the cre­ator.

For ex­am­ple, in the UK, the cre­ator can as­sign/ li­cense the prod­uct for a cer­tain num­ber of years post which it re­turns to the orig­i­nal cre­ator. A UK trade reg­u­la­tion in the mid 2000s meant that it is the cre­ator and hence the pro­duc­tion house that re­tains the IPR and not the broad­caster. This aided pro­duc­tion houses and gave them the im­pe­tus to cre­ate for­mats that could be ex­ported and helped them scale up and in­crease mon­e­ti­za­tion streams.

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