THE GLOBAL WAY
Think Strictly Come Dancing, Big Brother, Pop Idol, Got Talent, MasterChef, X Factor or fiction shows like Yo Soy Betty, la Fea (Ugly Betty) or even Prisoners of War – what’s common to all of them? These are just names of scripted shows that have travelled globally and have been licensed to be remade. In case of shows from BBC Worldwide, Endemol Shine and FremantleMedia, their Indian subsidiaries produce the show and the company earns a licensing fee as well as commission fee on account of holding the IPR. Internationally, the IPR rests with the creator.
For example, in the UK, the creator can assign/ license the product for a certain number of years post which it returns to the original creator. A UK trade regulation in the mid 2000s meant that it is the creator and hence the production house that retains the IPR and not the broadcaster. This aided production houses and gave them the impetus to create formats that could be exported and helped them scale up and increase monetization streams.