Impact - - FEATURE -

CEO, Con­tiloe Pic­tures

“If you com­pare the val­u­a­tion of broad­cast­ers and pro­duc­tion houses, there is a vast dif­fer­ence. With such a dif­fer­ence, how can pro­duc­tion out­fits be­come brands? It’s im­por­tant that we tran­si­tion from a ser­vice­based in­dus­try to a value-based one, only then will you see great con­tent com­ing out of the pro­duc­tion side of the business in In­dia and con­tent-mak­ers be­come brands.”

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