Impact - - FEATURE -

Di­rec­tor, Parin Mul­ti­me­dia

“The prob­lem ev­ery pro­ducer faces is de­creas­ing mar­ket-share. The bud­get for a daily show to­day is sim­i­lar to the bud­get a decade ago. So, au­di­ence share and bud­get are de­creas­ing while cost of pro­duc­tion is go­ing up. You call your­self a pro­ducer, but tech­ni­cally you are just a pro­duc­tion man­ager.”

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