MIB ASKS BARC TO STOP US­ING LAND­ING PAGE FOR RAT­INGS

Impact - - THAT WAS -

The Min­istry of In­for­ma­tion & Broad­cast­ing (MIB) has di­rected BARC In­dia to stop gen­er­at­ing the rat­ings of tele­vi­sion chan­nels that use land­ing slots to gain high view­er­ship through high sam­pling and reach for their chan­nels.

The MIB, in a let­ter to

BARC, has termed the use of land­ing chan­nels as vi­o­la­tion

of the pro­vi­sions of ex­tant in­ter­con­nec­tion reg­u­la­tions of Tele­com Reg­u­la­tory Author­ity of In­dia (TRAI). The MIB has di­rected BARC to stop gen­er­at­ing the rat­ings of chan­nels that do not

ad­here to TRAI reg­u­la­tions.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.