MEC and Maxus merger will be named Wave­maker

Impact - - THAT WAS -

The new bil­lion­dol­lar rev­enue, me­dia, con­tent and tech­nol­ogy agency to be cre­ated from the merger of MEC and Maxus will be named ‘WAVE­MAKER’. The brand mark Wave­maker re­flects the agency’s her­itage, born from WPP and GroupM.

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