Business Head-India and SAARC, Godrej Consumer Products Limited (GCPL)
We are investing double digits percentage in programmatic of our overall digital investments, and if you add Google and FB, it would have the lion’s share.
We plan to keep increasing significant investments through this approach. The investments on programmatic have gone up
in the last one year and it will grow from here at a faster pace. As an industry, experts need to share more knowledge about it. Deeper the understanding of the platform, higher will be the