SU­NIL KATARIA

Impact - - FEATURE -

Busi­ness Head-In­dia and SAARC, Go­drej Con­sumer Prod­ucts Limited (GCPL)

We are in­vest­ing dou­ble dig­its per­cent­age in programmatic of our over­all digital in­vest­ments, and if you add Google and FB, it would have the lion’s share.

We plan to keep in­creas­ing sig­nif­i­cant in­vest­ments through this ap­proach. The in­vest­ments on programmatic have gone up

in the last one year and it will grow from here at a faster pace. As an in­dus­try, ex­perts need to share more knowl­edge about it. Deeper the un­der­stand­ing of the plat­form, higher will be the

adop­tion rate.

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