HARNEET SINGH

Impact - - FEATURE -

Head, Mar­ket­ing,

ShopClues

Most of Shopclues’ dis­play buy is programmatic. This helps us in get­ting higher ef­fi­ciency for our in­vest­ments on dis­play by mak­ing the au­di­ence tar­get­ing sharper and fo­cussed. How­ever, the most ef­fi­cient me­dia strat­egy is a mix of programmatic, net­works and di­rect deals. We will con­tinue to in­vest in this op­ti­mal mix, with nat­u­ral per­for­mance bias to­wards programmatic, de­pend­ing on the busi­ness ob­jec­tives and the dis­play ecosys­tem

evo­lu­tion

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