Founder & CEO, Adomantra
Programmatic advertising has been a key route for brands due to its cost effectiveness and focused target audience reach. Large brands across industries like FMCG, IT, BFSI, Government will be the key buyers for programmatic advertising. It’s optimizing campaign performance by dynamically selecting the creative components which drive consumer engagement. In the last 1.5 years, Indian has opened itself to video ads in a big way and the trend is here to stay for a while as brands see
value in them.