VIKAS KATOCH

Impact - - FEATURE -

Founder & CEO, Ado­mantra

Programmatic ad­ver­tis­ing has been a key route for brands due to its cost ef­fec­tive­ness and fo­cused tar­get au­di­ence reach. Large brands across in­dus­tries like FMCG, IT, BFSI, Govern­ment will be the key buy­ers for programmatic ad­ver­tis­ing. It’s optimizing cam­paign per­for­mance by dy­nam­i­cally se­lect­ing the cre­ative com­po­nents which drive con­sumer en­gage­ment. In the last 1.5 years, In­dian has opened it­self to video ads in a big way and the trend is here to stay for a while as brands see

value in them.

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