‘SANJIT LEAVES BEHIND AN INCREDIBLE LEGACY’
Sanjit Shastri, CEO of Publicis Beehive, passed away on September 21
The advertising industry lost a veteran and a talented entrepreneur with the sudden demise of Sanjit Shastri, CEO of Publicis Beehive last week. Shastri had been to London, and had returned to Mumbai on Wednesday. He suffered a massive cardiac arrest at his home and passed away early on the morning of Thursday, September 21. He was only 53 years old. Shastri had set up Beehive Communications, a full-service integrated service agency, in 2003. Services offered by the agency included creative, reputation management, media, digital, brand activation and research. Shastri was the agency’s CEO since inception, and continued in the same capacity even after its takeover by the Publicis Groupe in 2013. Before Beehive, Shastri was the President at Concept Communications, helping the business soar under his leadership. At the time of Beehive’s acquisition, Nakul Chopra, then CEO, South Asia, Publicis Worldwide, had said, “Beehive brings both scale and strategic value to the Publicis offering in India. I look forward to partnering with Sanjit and his team to build a stronger Publicis.” Chopra shared a close friendship with Shastri and the two of them were known to sit together and have lunch every day. Chopra was in shock on learning about Shastri’s demise. Mourning Shastri’s demise, Saurabh Varma, Chief Executive Officer at Publicis Communications, India, said, “Publicis Beehive was Sanjit’s life’s work. He leaves behind an incredible legacy. Publicis Beehive is arguably the finest integrated agency serving Indian entrepreneurs. We will miss his passion, his incredible focus, and his belief in always being client-centric.” Colleagues and employees across Publicis Communications and Publicis Beehive fondly remember Shastri for his unparalleled passion and drive for growth. He was a mentor to most and the source of extreme positivity to several others. In his career, he helped build several iconic brands in India including Malaysia Tourism, Star Cruises, FabIndia, RummyCircle.com, among others. Expressing her grief, Shyamashree D’Mello, Executive Creative Director at Publicis Beehive and a close colleague of Shastri’s for the last 15 years said, “I remember Sanjit as someone with infectious passion and an almost surreal thirst for knowledge. There was a lot to learn from him – as a mentor, colleague, friend and a boss, not just for me but for everyone who had the good fortune to know him. I can’t express my loss in words, but I do know that there will never be anyone like him.” Shastri is survived by his wife and daughter.