Dentsu In­dia bags cre­ative man­date of MTR Foods and Orkla

Impact - - THE WEEK THAT WAS -

Pack­aged Foods com­pany, MTR Foods, ap­pointed Dentsu In­dia as the agency of record (AoR) to lead the com­mu­ni­ca­tion man­date on MTR’s brand ‘Snack Up’ and its Nor­we­gian par­ent com­pany Orkla’s re­cently launched con­fec­tionary brand La­ban.

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