iProspect launches ‘In­tel­li­gent Con­tent’ for Ae­gon Life In­sur­ance

Impact - - THE WEEK THAT WAS -

In an at­tempt to link pro­duc­tion with per­for­mance, iProspect launched ‘In­tel­li­gent Con­tent’ in In­dia with the ac­count win of Ae­gon Life In­sur­ance. In­tel­li­gent Con­tent links data and in­sights to de­sign strate­gies around con­tent cre­ation, am­pli­fi­ca­tion and mea­sure­ment.

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