R.S. SODHI

Man­ag­ing Di­rec­tor – Gu­jarat Co­op­er­a­tive Milk Mar­ket­ing Fed­er­a­tion (GCMMF)

Impact - - FEATURE -

The ob­jec­tiv­ity that data brings in, adds a lot of value to de­ci­sion-mak­ing and eval­u­a­tion. In fact, data helps one find the way, rather than get­ting lost. Speed is the essence and this is what mar­keters need to ad­just to. - RS SODHI

On re­sources & mar­ket­ing: The re­sources within the mar­ket­ing team to­day have also in­creased with chang­ing times and tech­nolo­gies. Un­der­stand­ing the con­sumer is the core phi­los­o­phy that re­mains un­changed. Me­dia re­sources have to be fo­cused on where the con­sumer is. In fact, the feed­back di­men­sion in com­mu­ni­ca­tion has just be­gun with emer­gence of stronger so­cial me­dia. Oth­er­wise, ad­ver­tis­ing his­tor­i­cally was just one-way mes­sag­ing from brand to con­sumer. On abun­dance of data: The ob­jec­tiv­ity that data brings in, adds a lot of value to de­ci­sion-mak­ing and eval­u­a­tion. In fact, data helps one find the way, rather than get­ting lost. Speed is the essence and this is what mar­keters need to ad­just to.

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